Search results for "AI"
Bringing measurement to podcasts
The lack of metrics and tracking in the world of podcasts has kept many advertisers away from the space. However, podcasting has been a boon for direct response advertisers like Squarespace, BlueApron, and Samantha Bee’s favorite, MeUndies. Apple recently announced that it will finally share analytics on listener behavior in aggregate. The data will help producers understand what content hooks listeners and where they drop off. But, beyond measuring listener behavior, Slate wants to answer one big question for brand advertisers: Do podcasts work?
How publishers can beat fraudsters at their own game
On the web, content fraudsters run sites that generate millions of views, get hundreds of thousands of fans, and even claw their way up to the top of search pages. Some of these sites are nothing but one person. With low-cost cash grabs taking over search and social, how can publishers win? To fix the system, they first must break it.
DCN’s must reads: week of July 13, 2017
Here are some of the best media stories our team has read so far this week: The New York Times | News Outlets to Seek Bargaining Rights Against Google and…
Is virtual reality advertising about to take off?
ith all the moves by brands and publishers to use virtual reality for immersive storytelling, it was only a matter of time before true VR advertising would follow. But this being a relatively new form of advertising means that the rules and standards haven’t been written yet. Recent VR launches by Google, Adobe, and Nokia show the potential of ads in VR. However, the momentum has yet to accelerate for audiences.
Privacy and transparency practices are on the rise for many sites
This year, for the first time, more than half of the 1,000 sites monitored by the Online Trust Alliance (OTA) qualified for its Honor Roll. The OTA Honor Roll is awarded to those sites reaching a score of 80% or higher overall with no failures in any one of the three core categories (consumer protection, security, and privacy protection practice). One of the primary roles of the OTA is to raise the level of digital data security and privacy and to enhance online trust.
Engagement and the evolution of audience to advocates
Digital media is waking up to the hard truth that more is not always better. As a result, the strong belief that a high volume of content attracts a high number of page views is being replaced by the stark realization that quality trumps everything – even traffic.
Three key advertising takeaways from Cannes Lions
The Cannes Lions International Festival of Creativity wrapped recently, and there was plenty for advertisers and marketers to chew on as they departed the French Riviera. Throughout the event, several themes emerged that seem poised to shape the rest of the year. Here’s a closer look at three in particular, based upon conversations with attending clients and partners.
DCN’s must reads: week of June 29, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Why Europe got tough on Google but the U.S. couldn’t…
What will it take to wake digital advertising’s sleeping giants?
In every case of digital transformation, there have been “Sleeping Giants” that offered premature and often prescient hints that turn into rapid change seemingly overnight. This acceleration is normally brought on by a significant tipping point whether it be a disruptive technology, competitive move, or a provocative press headline. Many have called out issues of brand safety over the years, including the renegade Sleeping Giants Twitter account. However, the March headlines out of the UK that reported on extremist content on YouTube changed things overnight.
The data shows it: Article pageviews and their value don’t correlate
Advertisers know that not every view is created equal and that it’s important to understand your brand in context. It’s why ad tech companies created targeting options. It’s why content can be bought by topic. Are the companies creating content thinking about getting the most value out of their audiences in the same way?
Media trade group condemns attack on Al Jazzera
Digital Content Next (DCN), a trade association representing more than 80 high-quality media companies, said, “It is vital we value and protect the independence of media organizations and journalists around…
What the EU’s General Data Protection Regulation means for website compliance
Today’s websites and apps are powered by sophisticated technology. After all, to meet consumer expectations, websites (from ecommerce and entertainment to corporate) must incorporate robust solutions on the backend. The workings of these sorts of solutions aren’t news to Revenue and Ad Operations professionals. But for everyone else: They are where security problems start.