Search results for "AI"
DCN’s must reads: week of June 22, 2017
Here are some of the best media stories our team has read so far this week: Publishing Insider Summit | Stopping Fake & Hate News Is Good Journalism…And Good Business…
Why the duopoly should help publishers drive subscriptions
It’s been difficult to motivate the big drivers of digital content consumption – namely Facebook and Google – to help push payments for publishers. There are good reasons for this: The tech giants don’t have an inherent reason to drive subscriptions or put up walls between their unfettered platforms and paid content. But if they truly want to support quality journalism and the good content that delivers so much drives so much engagement on their platforms, then it’s important they put time and resources into supporting these publishers.
Digital Content Next releases Q1 2018 DCN Quarterly Revenue Report (QRR)
The DCN Quarterly Revenue Report (QRR) delivers a quarterly pulse of the premium digital marketplace. The report includes a quarterly trend analysis of display and video revenue and sales metrics…
What marketers need to know about the impact of negative digital advertising experiences on their brands
Programmatic advertising will account for 80% of all digital display advertising in 2017. However, this technology-driven ad buying process has seemingly created as many problems at it’s solved, in the forms of both wasted ad spend and brand risk exposure. In response, CMOs are taking steps to protect and safeguard their brands by reducing spend in certain digital channels until better controls and compliance measures are in place. With all of the talk over the past couple of years about ad fraud and compromised viewability rates, we as an industry have sort of overlooked the implications of online advertisements that are seen, but in sub-optimal settings.
A fan-centric formula is a must for the media businesses today
According to PwC’s annual report, Perspectives from the Global Entertainment and Media Outlook, today’s entertainment and media companies must be “fan-centric.” And to remain competitive, they must use technology and data to attract, retain, and engage consumers. Content and distribution remain important factors in monetization and healthy survival rests on a positive user experience. Businesses built on occasional and noncommittal visitors are not likely to succeed.
Direct buys and non-blind programmatic need context to solve brand safety
The dust has largely settled after March’s brand safety scandal – however the problem hasn’t gone away. Although some brands are reported to have returned to Google advertising by May, others – including Pepsi, Tesco, and Marks & Spencer – were still waiting for solid guarantees from Google over and above what has already been promised. The changes Google says it has already taken to improve brand safety haven’t been bedded in, aren’t sufficient for some brands, and still lack a vital component – third party verification.
Axios and The New York Times explore new business models
In some ways, The New York Times and Axios couldn’t be more different. The former is a venerable print newspaper founded in 1851 and finds itself in the midst of a digital transformation. The latter was born digital, launching online just last year. Yet for all of their seeming differences, the two publications may have more in common than not. When it comes down to it, both want to earn consumers’ trust and loyalty by delivering quality journalism every single day. And both are working on new models for delivering the news in a profitable digital package, however that manifest itself.
DCN’s must reads: week of June 15, 2017
Here are some of the best media stories our team has read so far this week: Crunchbase | Advertising Giants Leave Little Room For AdTech Startups And VCs Are Noticing…
The real measure of native success is higher renewal rates
The sale of sponsored editorial is up significantly, across almost all big name publishers. BI Intelligence predicts that the native spend will hit $21 billion next year and account for nearly three-quarters of all digital ad revenue by 2021. Despite this success, there are visible cracks in the foundation. Competition and unsuccessful campaigns are driving unusually low renewal rates. The average advertiser renews only 33% of the time.
News UK launches V-Studio to create better mobile ad experiences
News UK, whose brands include The Times, The Sunday Times, and The Sun newspapers as well as social video ad platform Unruly, has opened the doors of its new vertical video studio. The new V-Studio, which sits in News UK’s commercial division The Bridge, is a bid to boost the amount and quality of video on News UK-owned properties and elsewhere on the Web. Naturally, V-Studio will both create vertical video advertising for its clients to distribute via its owned properties and platforms. However, it will also allow those same clients to distribute the mobile optimized videos across the Web.
Long-form content and print key to convey insights to the C-suite
In a world of ever-increasing choices in digital content experiences, 140 character limitations, chatbots, filters, conversational interfaces, and virtual reality, it may come as a surprise that senior executives still value long-form, research-based content and, yes, even the printed page for their business insights.
DCN’s must reads: week of June 08, 2017
Here are some of the best media stories our team has read so far this week: The Boston Globe | A Republican may be Internet privacy’s new champion (4 min…