Search results for "AI"
Mobile ad-blocking isn’t a disaster… yet
When Apple announced last year that it would offer mobile ad blocking on iOS 9, and Google stated it would crack down on interstitial ads on mobile websites, publishers went immediately to sky-is-falling mode, predicting that these moves would undermine their chances for mobile ad revenues. But so far the panic has been overblown, especially in the U.S.
Where is DCN Speaking?
DCN Staff speak at conferences and events throughout the year in the U.S. and abroad. See where we’ll be in the coming months below. We would love to connect with…
Meeker’s annual report exposes opportunities to connect with consumers
Mary Meeker’s annual Internet Trends Report is often referred to as the state of the union for the media and technology industry. Meeker, a partner at venture capital firm Kleiner Perkins Caufield and Byers (KPCB), highlights the biggest internet developments for the coming year. Her report provides insights on digital adoption, identifies which interfaces are resonating, and examines the dynamics of ecommerce.
The new speed of mobile engagement
Google’s Accelerated Mobile Pages (AMP) project was launched in February 2016 to address both the increasing bloat of web pages and the subsequent consequences of a diminished user experience for readers, publishers, and advertisers. By creating a platform from which media companies could publish clean, streamlined versions of their articles, AMP promised to speed up the average page load time and make it easier for visitors to stick around and read their content. So does it work?
The full picture: What’s driving USA Today Network’s Get Creative immersive video strategy?
Immersive video—powered by 360° cameras and 3D platforms—is poised to make a significant impact with audiences across devices. USA TODAY NETWORK, which has become one of the most prominent VR content creators in the news business, is one company that doesn’t have to play catch up. Last year it claimed the pole position, launching the first-ever weekly VR news show. “VRtually There” is a collaboration between its editorial team and in-house agency, GET Creative. The intent is to create awareness for brands such as Toyota through content aimed to educate and inspire consumers.
Optimism conflicts with reality in digital transformation, but startup partnerships show promise
Today, business leaders across the US are aware of the importance of digital transformation, regardless of their industry. However, as most know, it is not an easy undertaking and needs…
DCN perspective on ePrivacy regulation
Dear Member(s) of European Parliament, As you consider updates to the ePrivacy Directive, we are writing to offer the perspective of premium publishers of digital media content. Digital Content Next…
DCN’s must reads: week of May 25, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Facebook could tell us how Russia interfered in our elections….
A level playing field for companies and consumers
Whether your browsing history should be private by default has become a key question in the past year. Shortly after the election, Congress repealed privacy rules that would have required broadband providers to get consent from consumers before they could share this consumer data with advertisers. When Senators and Representatives returned to their home districts, however, they got blasted by some of their constituents.
The fundamentals of media manipulation
A wired and collaborative culture makes it easy to manipulate the media and with it, public opinion. Today’s digital communication landscape offers a ready means for radicalized groups to bias the media spread their beliefs. Alice Marwick and Rebecca Lewis offer insightful context to media manipulation and disinformation in their powerful new report, Media Manipulation and Disinformation Online.
Fact vs. fiction: Defining fake news and tackling the industry-wide challenge
As the topic of fake news continues to make headlines, it becomes more important to be able to distinguish what is real news versus what is not. However, that distinction is not always an easy one to make. While the term “fake news” seemed to arrive just in time for the U.S. presidential election, it isn’t exactly new. However, social media and digital distribution channels have made it ever more difficult to distinguish “fake news” from “real news.”
We say we don’t hate our audiences. Our mobile strategies suggest otherwise.
Some people’s phones are filled with photos of their families, of their friends, of beautiful landscapes, of adorable pets. My phone is a museum of rage-inducing mobile experiences. Almost everything I do on the internet, I do on my phone. Which means that every single day, I am provoked to John McEnroe-esque reactions by what Ye Average Media Organization forces audiences to endure.