Search results for "AI"
Who’s winning (and losing) the online video boom?
Several inescapable trends are creating a new frontier for publishers trying to reap the benefits of the video ad boom. Broadcasters and newspapers are trying to figure out how to allocate more resources for video, while digital-native publishers try to keep up with demand.
DCN’s must reads: week of May 18, 2017
Here are some of the best media stories our team has read so far this week: The New York Times | How Google Took Over the Classroom (25 min read)…
Attitudes toward news media are fractured along party lines
Republicans and Democrats are more divided along ideological, educational, and generational lines than ever before. So, it’s no surprise that they trust and rely on different news sources. However, they also disagree on the news media’s purpose.
Adults in the U.S. spend half their day with media
With the upfronts happening this week in New York—where the FOX Broadcasting advertising chief, according to one report, threw “shade at digital, likening it to subprime mortgage crisis”—the recently published U.S. Time Spent with Media report from eMarketer provides some facts and forecasts to the conversation.
Bloomberg’s customer-centric design ethos
We recently discussed the importance of design ethos with three experts who are heavily involved in the design of Bloomberg’s core financial products to explore the company’s approach, which it applies across its entire portfolio.
Advertising’s flight to trusted partners
Fun fact: 96% of TSA Precheck passengers wait less than five minutes in line. This innovation is no less than a modern marvel created to save valuable time during an unprecedented increase in security. Meanwhile travelers “unknown” to TSA are relegated to the slow lane removing their shoes, pulling out liquids and laptops, and assuming the position to be body-scanned. There’s a parallel to digital advertising that should help us all get where we need to go.
Did angry advertisers really boycott YouTube? The answer may surprise you.
In March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. In the immediate aftermath, Google’s stock dropped 4% and some top advertisers stated that they would stop advertising on YouTube. With all the fiery press commentary, I was curious to see if the list of brands that said they were boycotting YouTube actually went through with it.
Research offers insight into fake news and how to build a culture of truth
The proliferation of fake news in today’s post-truth environment is a major concern. Fake news blurs the lines between fact and fiction and offers no accountability. The Harvard Kennedy School and Northeastern University collaborated in a deep examination of the current state of fake news. In the report, “Combating Fake News: An Agenda for Research and Action,” Matthew Baum (Harvard) and David Lazer (Northeastern) identify key steps that, as a community we can act on to stop the spread of fake news.
Politics is becoming pop culture news. So what does this mean for publishers?
As Bustle editor Kate Ward put it, “Politics is dominating the conversation in a way we haven’t seen for a long time. Pretty much everyone wants to talk about it on a daily basis.” It is important for publishers to understand what readers are consuming, however, they shouldn’t just write what consumers want to read. Publishers must remain true to their voice while trying to reach audiences.
DCN’s must reads: week of May 4, 2017
Here are some of the best media stories our team has read so far this week: The New York Times Magazine | Can Facebook Fix Its Own Worst Bug? (27…
Are the NewFronts still worth it? That depends
Many are questioning the worth of the two week dog-and-pony show taking place these first two weeks of May. But if the evolution of the advertising industry — and the individual circumstances of different publishers — suggest anything, it’s that there really isn’t a blanket consensus on the NewFronts, except that it makes the most sense for those who need a boost or have the money to mount something eye-catching.
Digital advertising insights as the market reaches attention saturation
Digital advertising will capture 77 cents of every new ad dollar this year and will surpass TV advertising in five additional countries, reports GroupM in its annual Interaction Report. Rob…