Search results for "AI"
How to use push for mobile engagement—without being pushy
Clearly, apps have become the new addiction. Consumers spend more time “in-app” than ever before. To address this opportunity, smart media companies and app marketers are evolving comprehensive strategies to connect with consumers in ways that enhance, not interrupt, the user experience.
Mapping “mobile first” for global consumers and content
The concept of “mobile first” has come a long way from its roots as a focus for UX design and technology-focused companies. Now it serves as a description for general consumer behavior. Over 60% of digital media time in the nine global markets analyzed (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) is spent on mobile. Even at this top line level, regional differences begin to emerge: The figure is 71% for US compared to 91% for Indonesia. Global markets have evolved based on local factors, with some making smartphone and tablets their primary devices.
DCN’s must reads: week of April 27, 2017
Here are some of the best media stories our team has read so far this week: Financial Times | Modern monopolists are redefining competition (3 min read) The New York…
OTT video viewership will surpass traditional TV in the next two years
According to a survey of nearly 500 media professionals, over-the-top (OTT) video is exploding in today’s marketplace. Close to three-quarter (72%) of respondents agree that offering OTT services is a viable revenue opportunity according to the 2017 OTT Video Services Study. OTT is a good business strategy for competing in the marketplace. It can be ideal for a linear based video supplier, attracting viewers or new subscribers, distributing new content, and increasing profitability.
When shift happens at Telemundo, opportunity knocks
For years, Telemundo was viewed as a distant second to Univision’s domination of America’s Hispanic media market. Then, shift started to happen. Now, “Every week, prime time ratings are a nail biter,” according to NBC Universals’ EVP of Digital Media and Emerging Businesses, Peter Blacker. But—like most overnight success stories—this shift, which the company will highlight at the Upfronts on May 16, has been happening for some time now.
Virtual Assistants challenge the search box
Google owns the search space, but that space is showing signs of fragmentation. A March 2017 report from Fivesight Research underlines Google’s sustained dominance in the search market but also uncovered early signals of a market shift that may have significant implications for digital media companies.
Pre-roll is the most informative and engaging video ad format
As brands continue to identify the most impactful video advertising formats, the report shared detailed insights about which format elicits the strongest consumer reaction. IPG Media Lab and YuMe recently…
DCN’s must reads: week of April 20, 2017
Here are some of the best media stories our team has read so far this week: Ad Week | How Brands and Agencies Are Fighting Back Against Facebook and Google’s…
Less chat, more info: Facebook tries to revive messenger bots
At its annual F8 conference last year, Facebook executives touted the rise of chatbots. However, the lack of strong AI, and lack of awareness by the public, left many doubtful of chatbots’ ability to fulfill the hype. This year, Facebook is shifting gears on its approach to chatbots with the announcement of “group bots” within Messenger, a new Discovery tab for bots and more commands related to bots in Facebook’s virtual assistant M. But it looks like the social giant must also do some inward scrutiny — and involve marketers — to get users on board in much bigger numbers.
How BuzzFeed, The New York Times, Hearst, The Atlantic and Quartz define native advertising
Demand for native campaigns and content has never been higher. Thousands of advertisers are purchasing native ads each month, many for the first time. As native adoption and demand have exploded, formats have also broadened – from native “editorial” to programmatic native and beyond. With so much complexity in this area, it is helpful to learn how today’s top publishers defining and committing to native.