Search results for "AI"
Agencies and the ad quality quandary
There’s no denying that two major phenomena are reshaping the existing digital advertising supply chain: Accountability is being pushed upstream and brand advertisers are making their feelings about the ad ecosystem clear. As the digital ad ecosystem evolves, agencies and media buyers need to re-establish trust with both consumers and advertisers. The first step is adopting industry best practices and standards for ad quality and security. This includes being judicious about audience data collection activity and keeping abreast of the ever-evolving guidelines for a plethora of ad formats.
Unbridled tracking, zero rating, and how we’re about to break the internet
According to recent reports, Federal Communications Commission (FCC) Chairman Ajit Pai is preparing to roll back the net neutrality. While we don’t know the exact details yet, Chairman Pai is aiming to restore the jurisdiction of the Federal Trade Commission (FTC) over ISPs in exchange for promises from the ISPs to not block or throttle content and to not engage in paid prioritization deals. Let’s momentarily put aside the debate over whether the FCC or FTC is best positioned to police broadband providers and whether mere promises from cable companies will be enough to protect consumers. For now, let’s dig into what provisions of net neutrality are important for a free and open society.
DCN’s must reads: week of April 13, 2017
Here are some of the best media stories our team has read so far this week: Wired | Stronger Privacy Laws Could Save Advertising From Itself (7 min read) The…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Approved presentations appear below the speaker’s headshot. Legal and…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
The Associated Press offers a guide to artificial intelligence in the newsroom
At the Associated Press, the news department leaders were the first to suggest trying artificial intelligence. They were motivated by two mega trends in the media business: “the relentless increase in news to be covered and the human constraints associated with covering it.” What they’ve found is that artificial intelligence can do much more than churn out straightforward sports briefs and corporate earnings stories. It can enable journalists to analyze data; identify patterns, trends and actionable insights from multiple sources; see things that the naked eye can’t see; turn data and spoken words into text; text into audio and video; understand sentiment; analyze scenes for objects, faces, text or colors — and more.
Outside takes on diversity in media at the newsstand
It can be hard to make heads or tails of gender equality in the media landscape. One minute we hear that women are rising on media boards – and the next we hear that news is controlled by white men. Women only produce 37.7% of the news, but it looks like women are increasingly at the top of the masthead. So, with all of this conflicting information at our fingertips, what’s a girl to do? Well, if you happen to work at OUTSIDE Magazine, you strike a blow for gender equality by putting out your first all-female issue.
3 ways we’ve been looking at working with algorithms at The Guardian
There are two sets of people that moan about the implementation of algorithms which focus on showing users the best stuff on services like Facebook, Instagram and Twitter. There are the power-users, who visit so frequently that the algorithmic approach really doesn’t work for them. And there are the social media managers who are frustrated that they can’t get their content to all of their followers instantly. At The Guardian, we’re looking at things very differently.
DCN’s must reads: week of April 6, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Fake News and the Digital Duopoly (6 min read)…
Will humans make a comeback in the wake of the YouTube boycott?
While automation has its upsides, this is a time for human intervention. That means brands making more efforts to find safe spaces curated by humans, and YouTube using more human engineering to help match brands to better content. Not to mention users making judgments on what it means when big brands support objectionable content (even if they don’t realize it).
DCN Events Schedule
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