Search results for "AI"
Nearly half of political news content tweeted is fake
The rapid spread of misinformation was named one of the top 10 dangers to society by the World Economic Forum in 2014. Powered by automation and algorithms, fake news is amplified more than ever on social media. In fact, orchestrators of fake news rely heavily on social media to create web traffic, drive engagement, and influence political views. To understand the threat and impact of fake news, researchers at the Oxford Internet Institute studied 22 million tweets that contained hashtags related to politics leading up to the 2016 US Presidential Election.
How to engage multitasking, multiplatform consumers
The avalanche of mobile services and apps has led to a sizeable shift in media consumption towards mobile. But the smartphone is not always competing for people’s attention. To the contrary, a new report from Deloitte tells us the smartphone enhances TV viewing experience. But this bright spot can’t disguise the brand imperative to re-think advertising to engage audiences, not annoy them.
A timeline of the YouTube brand safety debacle
It might seem that the recent uproar around Google YouTube ad placement could be seen as a boon for premium publishers. But as has been well-documented, a lack of marketer trust in digital advertising is bad for the entire ecosystem, not simply the bad (or careless) actors. So it is with great interest that our industry has watched Google’s YouTube brand safety saga unfold.
3 Things standing in the way of engaged time metrics
The idea of the “Attention Economy” as a currency on the internet goes back to at least 1997. So, 20 years later, we should have this engaged time metric figured…
The fake, the faux, the facts, the future
Robert Thomson Chief Executive of News Corp gave a talk at the Asia Society at the Hong Kong Center on March 29, 2017. As Thomson put it, his talk could have been called “The Fake, The Faux, The Facts, The Future … The Flawed, the Fallible, the Fictitious and, it seems, the Fraudulent.” Needless to say, he covers significant ground on the key issues faced by our industry today. Here are some of the highlights of his talk, followed by the full text.
A “Publisher’s Survival Guide” for the platform era
We all know that we’re in the midst of an ever-changing media environment where threats to our business models are everywhere. The bad news for the industry is that Google and Facebook are a glaring duopoly, digital ad revenue models are under attack, and other revenue streams haven’t materialized at scale. Believe it or not, there’s hope on the horizon.
DCN’s must reads: week of March 30, 2017
Here are some of the best media stories our team has read so far this week: The Guardian | Are we finally reacting to the disruptive supremacy of Facebook and…
The ad tech forest is falling. Here’s why
Over the past few years, marketers and publishers have become increasingly concerned they can’t see through the forest of ad tech. But there is no doubt that the trees have started to fall and the forest has begun to thin. As you probably know, I’m a firm believer in the open and competitive internet. One of its great advantages is an environment in which innovation and disruption can spawn seedlings of new ideas and opportunities without great barriers.
As content consumption evolves, so must media and marketing strategies
Streaming continues to grow as social media and over-the-top services appeal to more consumers, especially to Millennials and Gen Z audiences. Cable and satellite subscriptions remain steady at 74% of US Households. Clearly, consumer media habits are shifting significantly. To better understand these changes, Deloitte’s Digital Democracy Survey offers insight into the multi-generational view of consumer technology, media, and telecom trends.
What if publishers could see the revenue value of their content in real-time?
More content is being produced and consumed than ever before. However, one of the biggest obstacles to success for publishers today is the inability to fully understand the value of…
DCN’s must reads: week of March 23, 2017
Here are some of the best media stories our team has read so far this week: Stratechery | Ad Agencies and Accountability (13 min read) FT | YouTube controversy shakes…