Search results for "AI"
Media alliances take on the Google-Facebook duopoly
The Google-Facebook digital advertising duopoly seems like a fait accompli at this point. So too is the lack of revenue that publishers get from them. So it’s not surprising that publishers keep trying to team up to take on the online tech giants. The question is whether these efforts will amount to much more than throwing rocks at a Google bus.
Understanding the impact of mobile multitasking
The mobile device is the command center for the hyper-connected consumer. Increasingly, it provides the point of access to the Internet of Things (loT). Today’s publishers and brands need to understand cross-device usage and identify the best pathway to attract and engage the hyper-connected consumer. In order to identify the appropriate channels and marketing opportunities, Verto Analytics analyzed cross-device usage in their research report, “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior.” Here are some key takeaways to consider.
A closer look at the boards of U.S. media companies
Media companies of all stripes – newspapers, video game makers, TV networks, etc. – are working furiously to navigate the choppy digital transformation waters successfully. At their helm are boards of directors tasked with steering these corporations through safely and prosperously. For the first time, executive recruiter Spencer Stuart recently published the U.S. Media Board Index 2016, a study analyzing the latest data and trends in board composition, board practices and director compensation for 50 U.S. media companies.
Do people choose the news? Recent evidence says yes.
There is a broad spectrum of news out there, ranging from well-balanced, high quality content to alternative facts. However, many have expressed concern that the media may not be covering key issues fairly. That, of course, begs the question: Whose version of the story is true?
A numbers game: Audience and measurement dominate publishers’ social distribution strategy
Today’s myriad content delivery channels and platforms pose formidable challenges in terms of content strategy. Building an audience and understanding the value of that audience tops the list of issues for many publishers. That’s where social strategy and audience development come into play.
DCN’s must reads: week of March 16, 2017
Here are some of the best media stories our team has read so far this week: World Wide Web Foundation | Three challenges for the web, according to its inventor…
Young consumers may stumble onto news, but they know what they trust when they see it
New patters of content consumption are emerging from the way teens and young adults access news. It’s not surprising that both smartphones and social media usage play a large role here. According to the James L. Knight Foundation’s new research, young consumers don’t follow the news as much as it follows them. In fact, young adults often happen upon news content by accident and then share it on social media and messaging apps.
Gen Z: Marketing to the post-linear digital consumer
After playing catch-up to evolve their approach to reach Millennials, marketers must move quickly to connect with Generation Z. This generation, born between 1997 and 2011, is estimated to count 2 billion members globally. Gen Z will present unique challenges to marketers, adding to the already difficult slate of changes that a rapidly evolving digital marketing environment is presenting.
Why publishers and advertisers need to get native advertising right
Native advertising has come a long way from its debut in the digital marketing environment, when the lines between advertising and editorial were blurry at best. But a new study from the cloud-based intelligence platform MediaRadar, “Leaders and Lessons in Native Advertising,” found that 37% of publishers still aren’t complying with the Federal Trade Commission’s rules on disclosure for native advertising.
Media brands with superfans most likely to succeed with digital subscriptions
There is a lot of healthy debate around the optimal types of brands and level of scale required to succeed in this transformation. Everyone wants to know what the best offering is and what types of content are best suited to capture subscription revenue. One variable not discussed as deeply is the value of passion. And it is a critical factor in your odds for success.
DCN’s must reads: week of March 9, 2017
Here are some of the best media stories our team has read so far this week: Advertising Age | P&G’s Pritchard Blasts Objections to His Digital Demands as ‘Head Fakes’…
How publishers’ engagement on social platforms has evolved
These days, most digital publishers participate in some form of distributed content. Social strategy provides publishers with an opportunity to grow referrals, reach new audiences and engage readers. In the new report, “What we’ve learnt from three years of social data,” NewsWhip used its social analytics to identify what works best on social platforms by specifically looking at the best way toward long-term development.