Search results for "AI"
App marketing shifts from installs to engagement
More apps mean more competition for users. This dynamic is driving user acquisition costs into the stratosphere. Companies have a choice: They can pay higher prices to acquire app users, or they can invest more effort in retaining high-value customers. Reams of recent research reveal a seismic shift to the latter as more app marketers sharpen their focus on approaches that emphasize “quality over quantity.”
Can machine learning detect “fake news” ?
Fake news is nothing new. The Roman Emperor Augustus led a campaign of misinformation against Mark Antony, a rival politician and general. The KGB used disinformation throughout the Cold War to enhance its political standing. Today fake news continues to serve as a political tool around the world, and new technologies are enabling individuals to propagate that fake news at unprecedented rates. One of those new developments, artificial intelligence, can help journalists build a consistent fake news detector, but AI can also empower others to disseminate and even create new forms of misinformation.
DCN’s must reads: week of March 2, 2017
Here are some of the best media stories our team has read so far this week: BOKonAds | Data is fallout, not oil (16 min read) The Dr. Oz Show…
Press freedom—and friction—feed democracy
Freedom of the press around the world declined in 2016 for the 12th year in a row, according to Freedom House. Between reporters being jailed as enemies of the state and news organizations being shut down completely, journalism today faces a very hostile environment. Our current president’s tweet that the press is “the enemy of the American people” only introduces more turmoil for journalists and emboldens dictators around the world. His claim also couldn’t be further from the truth.
ESPN takes a wide view of digital video, including its new SportsCenter shorts
ESPN is a network with a rich history of delivering sports news in a variety of entertaining and fun ways, but the network is not content to rest on that reputation. Recognizing the need to continuously evolve, ESPN recently made substantive changes to the way it delivers video and other content across its various properties. They recently broke new ground by creating a dedicated team that produces digital video shorts, which can appear anywhere in the ESPN content ecosystem.
Neurological research proves it: Context affects advertising effectiveness
The effectiveness of advertising depends, to some degree, on the content that surrounds it. In other words, content context has a direct impact on the way advertising is received. A new research study, “Why premium editorial content” from Teads, a native video advertising marketplace, analyzes why premium editorial content creates more impactful environment.
We need to solve digital advertising’s quality control problem now
An explosive investigation in The Times of London found advertising from reputable brands like Mercedes-Benz, Jaguar and the NGO Marie Curie running on YouTube videos promoting extremism and pornographic content. So, by extension, those companies were helping to fund pro-Nazi, ISIS and other terrorist propaganda. Despite YouTube’s investment in software to weed out such content, its continued existence — coupled with the advertising that appears on it — shines a harsh light on advertising’s poor quality control. It’s clear that attaining actual solutions to this problem requires much more soul-searching within the entire industry, and a change in current operations.
DCN’s must reads: week of February 23, 2017
Here are some of the best media stories our team has read so far this week: Stratechery | Manifestos and Monopolies (12 min read) theMediaBriefing | The fatal flaw in…
Let your content be the consumer’s guide on the path to discovery
Once upon a time, the world was a simpler place for marketers. Not that many years ago, a 30-second television commercial would more-or-less tell consumers exactly what they were going to buy the next morning. The brand would describe a problem and present an immediate solution that consumers would then rush to purchase. But the age of a short, predictable consumer journey has come to an end. Today, the consumer knows almost as much about the product and the brand as the company. They come to purchase prepared with an arsenal of facts and figures to ensure they are making the right decision.
DCN’s must reads: week of February 16, 2017
Here are some of the best media stories our team has read so far this week: Stratechery | Snap’s Apple Strategy (13 min read) Humane Tech | Tech and the…
Ad blocking: No, we haven’t won.
About a year ago, Josh Benton of Harvard’s Nieman Journalism Lab asked me how concerned I was about ad blocking on a scale of 1-10. I answered “eight or nine.” And one year later, the situation has not improved: As of today it’s still a nine. In the spirit of transparency, I thought the time was right to look at where we are in terms of ad blocking, if for no other reason than I don’t want my silence on the topic to suggest that the issue is less dire than it was during the flurry of discussion around it in 2015.