Search results for "AI"
Digital ad fraud: What’s a CMO to do?
Digital ad fraud: What’s a CMO to do?
A recent report from White Ops estimates that a Russian bot operation — dubbed Methbot because of references to ‘meth’ in its code — is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one, albeit huge, operation, and that White Ops readily acknowledges that the operation could be netting far more dollars, it’s easy to work the math and arrive at the conclusion that online ad fraud is a multi-billion dollar global ad industry.
DCN Special Webinar: EU’s General Data Protection Regulation (GDPR)
We are pleased to announce that DCN will host a webinar on Tuesday, February 21 at 11:30 AM EST regarding the EU’s General Data Protection Regulation (GDPR), which is set…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Online consumers know the source of news about half the time
In today’s digital environment, there are multiple consumer pathways to access digital news. Online news consumers are almost equally as likely to get their news directly from a news website (36%) as they are from postings on social media (35%) reports Pew Research Center, in association with the John S. and James L. Knight Foundation in their study, “How Americans encounter, recall and act upon digital news.” Online consumers are aware of the news sources they consume. In fact, over half of respondents (56%) could provide a name of the digital news source if the followed a link to the story. The links come from social media; news organizations’ emails, texts and alerts; or the emails and texts of friends or family.
What 2016’s most engaging content teaches us
From the U.S. election and Brexit to the summer Olympics; from terrorism to the deaths of David Bowie and Prince, 2016 was filled with stories that 2016 captured our attention. But everyone wants to know what type of content captured the most engagement. It is heartening to see that it was quality journalism from well-established media outlets, not fake news, that people engaged with most.
Speculation over Spectacles: Snap’s IPO and its mixed value for publishers
Snap wants to raise at least $3 billion in its IPO, but it has yet to turn a profit, which raises speculation about its expensive offering. Closer inspection on the company’s revenue sources, losses, competition and stagnating growth rates shows that despite the attention, the company might present challenges to investors — and publishers who are investing time and money in the platform.
Programmatic native: a nascent and growing category
For many advertisers, programmatic native feels like the Holy Grail. It brings the transactional efficiency, audience targeting and scale of programmatic to in-feed native units that match the look and feel of a publisher’s content. Additionally, publishers benefit by simplifying native ad sales, with instant access to demand sources through programmatic exchanges. However, with so much promise, what does the market look like today?
The Washington Post is focused on video. Here’s why
In an era where many publications are contracting, The Washington Post is expanding, particularly in the group charged with producing and hosting web videos. To understand why, we spoke with the Post’s Micah Gelman Senior Editor, Director of Editorial Video.
Media companies lured by the promise of subscription revenue
Media companies are in the midst of a massive shift in revenue strategies from one primarily focused on advertising to one that is more diversified. Without a doubt, subscriptions are highly attractive, given that they guarantee a steady stream of income that is far less volatile than the digital ad market. Ads probably aren’t going away anytime soon, but media outlets are looking for new ways to monetize beyond the traditional ad, and subscriptions offer one way to do that.
DCN’s must reads: week of February 2, 2017
Here are some of the best media industry stories our team has read so far this week: The New York Times | In Race Against Fake News, Google and Facebook…
FTC recommendations for cross-device tracking
In the simplest terms, cross-device tracking occurs when platforms, publishers, and ad tech companies trace consumer activity across connected devices. The Federal Trade Commission (FTC) recently released the Cross-Device Tracking: An FTC Staff Report, providing usage guidance and recommendations for this relatively new tracking method.
Understanding why people uninstall your app
Mobile has become the primary vehicle for expanding audience reach, eclipsing desktop browsing and TV viewing as the preferred on-ramp to explore the world of information and content at our fingertips. But mobile apps are where the real consumer engagement happens – provided companies and marketers add real value. However, in addition to knowing what prompts people to download, it is essential to understand why they uninstall more than 3 of every 10 apps globally.