Search results for "AI"
DCN’s must reads: week of August 24, 2017
Here are some of the best media stories our team has read so far this week: The New York Times | Trump Takes Aim at the Press, With a Flamethrower…
Strategies used by digital-native news publishers to drive user engagement
Getting ones’ news digitally is not just for millennials—it’s the norm these days. In fact, most U.S adults get their news digitally. Strong digital native brands, those originally founded on the web like Vox Media or Huffington Post, have emerged as leaders in the news marketplace. A recent report from Pew Research Center looks at 36 digital native news outlets that averaged at least 10 million monthly unique visitors in Q4 2016. The analysis provides an excellent snapshot of the digital native news industry’s audience strategies to increase outreach and engagement.
Brands are stepping up their media governance
It was just a matter of time before digital advertising’s most troubling weaknesses: accountability and fraud—came to light. And brands are reacting by taking steps to exert more control over their growing online advertising budgets and to rely less on external agencies to the do the job. Almost 90% of marketers say they are pulling back spending in ad networks that don’t allow 3rd party verification, and three out of four say transparency is an “escalating” issue.
The surprising trick that will accelerate IoT adoption
Amazon Echo Show, Alexa, and Google Home have been positioned as the next big thing for companies and consumers. Content companies, marketers, and advertisers have scrambled to get up to speed on the technology behind them and are actively trying to figure out how to incorporate them into their planning. Certainly, there are a slew of companies anxious to get in on the Internet of Things (IoT) home automation game. But it’s a new game with a whole new set of rules.
ePrivacy and marketing budgets
This article was originally published on Don Marti’s blog on 16 August 2017 As far as I know, there are three ways to match an ad to a user….
DCN’s must reads: week of August 17, 2017
Here are some of the best media stories our team has read so far this week: Axios | Nielsen will credit companies for digital views on some platforms (1 min read) Digiday | CMG’s…
Will Facebook crush Snapchat in video?
Video has become an obsession for many publishers as a method to garner deeper engagement with their audiences. So why not post them on Facebook, YouTube and Snapchat and see if you can wring a few more ad dollars from those platforms? It always gets down to time and money: Which platform is really worth it?
ANA partners with Digital Content Next to help marketers maximize digital ad spend
Trade Group Urges Advertisers To Consider Joining TrustX Ad Marketplace NEW YORK (August 16, 2017) — The ANA (Association of National Advertisers) today announced it is partnering with Digital Content…
Today’s paradox of privacy
The Privacy Act of 1974 emphasizes the need for both “notice and choice” to protect consumer privacy online. “Notice” gives consumers the information about data collection and use, and “choice” allows consumers to determine whether their data is collected and shared. But do the checks and balances of “notice and choice” really help to protect consumer privacy?
Listening to the audio opportunity at The Washington Post
Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum. At one level, efforts to re-imagine old-school audio podcasts have won the company recognition as a top 10 podcast publisher, according to May 2017 data from podcast measurement company Podtrac. At the other end of the spectrum, experiments with Alexa and Snapchat are breaking new ground, and building new audiences.
How thinking like a tech company has transformed innovation at The Washington Post
When you think of The Washington Post, you probably think newspapers, not software company. But the reality is that the company operates a lot more like the latter. Under the…
DCN’s must reads: week of August 10, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Ad Production Sector Rife With Transparency Issues, Study Says…