Search results for "AI"
Learning to please the love ‘em and leave ‘em millennial crowd
Millennials – the ‘distracted demographic’ between the ages of 18 and 34 – were weaned on the Internet and spoiled by content choice. They’ve grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.
Digital news is a mixed media experience
Most adults today use a combination of different sources and platforms to get their news according to the Reuters Institute Digital News Report 2017. Social media is a big part of this media mix, as are TV, websites and apps. In fact, two-thirds of social media news users in the United States also watch television news (67%) and two-thirds also visit mainstream websites or apps (66%).
DCN letter to the NRA
Today DCN sent a letter to The National Rifle Association (NRA), in response to their campaign to attack the press—including our members directly—with incendiary language. We’ve been watching carefully after they released this video and…
How publishers can use mobile apps to drive engagement
On an individual basis 96% of a user’s time spent occurs within their top 10 most used apps, according to comScore’s 2017 U.S. Mobile App Report. With so much mobile app time concentrated in the top apps, it can feel as if every other publisher is fighting for the scraps. As a small or medium-sized publisher, how can you help your app succeed?
Why homepages still matter
Since the time people first began predicting the death of the homepage — from the edges of conversations to center stage at various panels — you could have already raised a teenager. And that teenager would, by and large, be consuming a news and information diet dependent on a few key ingredients: Snapchat, Facebook and other social media, push notifications, and maybe some newsletters. But despite the rise of no-website news outlets like NowThis, it looks like most internet players believe a good recipe still calls for the original essential ingredient: the homepage.
DCN’s must reads: week of August 31, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Google is coming after critics in academia and journalism. It’s…
Pivoting to video: It’s not one size fits all
With more than one media company laying off staff to “pivot to video,” the move bears some scrutiny. Understandably, those in the “text” camp emphasize the power and speed that written content brings, while the other side sees the dollars that come with video advertisers. But these opposing storylines hide nuances that need to be considered, if you’re thinking about adding video to your content mix.
The top five opportunities in streaming video—and the challenges that come with them
Streaming video on demand — also known as OTT viewing – is becoming the norm in video content consumption today. It also presents an incredible opportunity. The combined size of the OTT market was estimated at $29.4 billion in 2015, and is expected to grow to more than $64 billion by 2021. Parks Associates reports that one-third of US homes have a streaming player, which is one of the most popular ways to view video today other than traditional TV and mobile, which accounts for more than half.
The impact of piracy on the media ecosystem: Address to the 2017 IP Crimes Conference
Despite the incredible advances of the last 20 years, the internet still holds vast, untapped potential for consumers. Devices are getting smarter. More immersive experiences roll out every day. At the same time, premium content companies face challenges in the transition to a digital world. What business model works best for each brand? How much should they partner with the big platforms? Is their content being used fairly? Are they being credited and compensated appropriately? Our members are at the forefront of these challenges – investing in engaging experiences and experimenting with new ways to distribute and monetize their content. They are also at the frontlines of piracy.
How the EU’s General Data Protection Regulation drives data quality
The regulatory burdens of Europe’s General Data Protection Regulation (GDPR) have the advertising industry in a flurry. The industry press is rife with doomsday scenarios predicting the end of online advertising. Is the regulation complex and in some instances, onerous? Yes. Does it signal the end of online advertising? No.
What the power to block means for freedom of speech
The President relentlessly attacked the press for a full 30 minutes on Tuesday evening. Make no mistake, Trump’s words and blatant disregard for the free media sends chilling signals and has a ripple effect with real consequences for reporters around the globe. He has that power. It should be noted however, that the people have power too: The power to tune out of any broadcast or click away from any content that we don’t like. This is how a free media works. And keeping free media working needs to be a priority, regardless of our personal preferences.