Search results for "AI"
DCN’s must reads: week of September 28, 2017
Here are some of the best media stories our team has read so far this week: Knight First Amendment Institute | Is the First Amendment Obsolete? (56 min read) The…
A great local news story: the growth of Spirited Media
When Spirited Media launched Billy Penn in 2014, the online publication had a broader mission than simply covering local news in the City of Brotherly Love. Co-founders Jim and Joan Brady wanted to do no less than rejuvenate local journalism itself by building a new business model that made local news coverage relevant to a younger audience, who saw traditional print media as old and stodgy. It was a tall order by any measure.
Today’s audiences have multiple touchpoints for digital news
Social media is transforming the way Americans consume news. According to a new study from Pew Research Center, News Use Across Social Media Platforms, 55% of Americans 50 years of age and older now get their news on social media platforms reports a new study from Pew Research Center. That’s a 10% jump from a year ago. As expected, 78% of adults under 50, are also more likely to get news from social media sites.
How National Geographic empowers content exploration
Marcus East, National Geographic executive vice president of product and technology, discusses the company’s strategy to build strong emotional engagement with global audiences through deep personalization, intuitive access, wider app distribution, and an intelligent platform code named CHIP.
Five things you need to know about millennial media habits
Millennials are modern day media unicorns. Marketers, advertisers and content providers are all chasing these mythical, mysterious creatures — digital natives whose behaviors potentially preempt the next wave of mainstream media consumption. But how do you spot one in the wild and target it with your brand and content?
Google and Facebook must do more for brand safety
With the great power that Facebook and Google have accumulated in online advertising comes great responsibility. For years they tried to play it neutral as platforms and not make editorial decisions. That’s now changed dramatically as they have had to take actions on many fronts. But is it enough?
DCN’s must reads: week of September 21, 2017
Here are some of the best media stories our team has read so far this week: CNET | Ad industry attacks Safari’s effort to protect your privacy (7 min read)…
Research finds that publishers rely on autoplay, but not without risk
Thanks to the increasing popularity of digital video, autoplay ads have become one of the most common forms of online video advertising. But that could change if Google and Apple have their way. In recent months, both companies have hinted at browser-based features that will potentially curtail autoplay video’s impact.
The fight for a free press continues, in the U.S. and abroad
According to a recent survey conducted by the University of Pennsylvania’s Annenberg Public Policy Center, more than a third of Americans can’t name any of the rights guaranteed by the First Amendment. So, perhaps it’s not surprising that we are seeing a rise in negative sentiment and action against the press here in the U.S., which has widespread implications both here and abroad.
DCN’s must reads: week of September 14, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post| How Silicon Valley is erasing your individuality (10 min read) Bloomberg BusinessWeek|…
Why the GDPR will force you to understand your customers’ needs
When I was 14, I walked door to door selling subscriptions for the local newspaper. I quickly learned that—to avoid having the door slammed in my face—I needed a good elevator pitch that captured the essence and value of what I was selling and that helped me make a connection with the person on the other side of the doorframe. I needed to master the value proposition, which meant tuning into the customers’ needs. And once the GDPR goes into effect, companies that don’t have a solid value proposition on the added value of data collection for consumers better be ready for some doors to slam.