Search results for "AI"
True digital transformation requires a customer-first perspective
The “digital transformation” of the publishing industry has been—for the most part—a slow, incremental process. For too long, the publishing industry was mostly concerned with digital replicas, ebooks, and other superficial “transformation” efforts which, in fact, didn’t so much transform the business as copy legacy models in electronic form. Suffice it to say that legacy media models are oriented around the process of producing a book, magazine, or newspaper and not necessarily based on the experience and circumstances of the digital consumer.
DCN’s must reads: week of October 12, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Financial Times Finds Counterfeit Ad Space Was Offered by…
Media teams strive to adapt, but struggle to keep pace with digital
A study conducted by International Center for Journalists survey set out to answer a critical question: Are journalists keeping pace with the digital revolution? Despite making strides in leveraging new…
How Slate, Vox, and The Washington Post are trying to turn Apple News readers into paying customers
There is little dispute about the popularity of the Apple iPhone. Since the it debuted in 2007, the company has sold more than a billion units. Last quarter alone Apple…
How to build an app subscription model that works
A year after Apple announced the arrival of the subscription app model as part of a wider sweep of changes it made to its App Store policies, the size and…
The 5 big trends media execs must understand to succeed
How has both consumer consumption of news and traffic patterns changed year-over-year? What about the role of platforms? Every October, media analytics platform Chartbeat identifies macro trends in audience behavior…
DCN’s must reads: week of October 5, 2017
Here are some of the best media stories our team has read so far this week: Buzzfeed | Rupert Murdoch Is The Media’s Unlikely Hero In The War Against Facebook…
If you’re pivoting to video, do it right
The phrase “pivot to video” has become something of a cliché in the media industry. Lately, the mere mention of this phrase triggers a slew of mean-spirited tweets, resentment, and existential mourning for the written word among those who wonder what publishers are thinking — and where their strategy lies.
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
For the past several years, marketers shifted digital ad budgets “gleefully to programmatic engines that promise efficiency and hands-off effectiveness.” These days, as much as 80% of all online display activity is transacted through technology-based exchanges that offer promises to “hyper-define, hyper-target and hyper-engage with minimal human monitoring.” In retrospect, it all seemed to just a little bit too easy: superior targeting, engagement and tracking—and all for lower costs.
Three lessons the Pacific Northwest can teach local media everywhere
The transformation of the media business shows no signs of slowing. While all areas have been disrupted, local news has been among the hardest hit. These neighborhood news providers have seen steady cuts and closures. This has left “news deserts” in which wide swaths of America have a troubling shortage of local news coverage. Undoubtedly, local news remains important to the communities it serves and its survival essential.
Despite a deluge of data, most marketers still don’t have a fix on cross-platform
According to Kantar Millward Brown’s fourth annual Getting Media Right study, 40% of marketers believe their media investments should be allocated to cross-channel and cross-device marketing, rather than any single…