Search results for "AI"
Subscription growth continues globally, but competition is fierce
Streaming services continue to rack up subscriber growth in the global marketplace. In fact, Juniper Research forecasts nearly 2 billion active subscriptions globally to on-demand video services by 2025. That’s an…
CTV’s peril: Could shared data strengthen platforms and programmers?
In Greek mythology, Odysseus faced many harrowing close calls, traveling to Hades and back just to find his way home. For many involved in the evolution of ConnectedTV, it has…
Newsweek and Discovery are ready for the cookieless web. Are you?
We all know that the days of the cookie as the primary means to ad targeting and personalization are coming to an end. From increased legislation to ongoing browser updates,…
From the top down, and inside out: tackling media’s diversity problem
The business case for diversity has been made time and again. In fact, according to McKinsey, the relationship between ethnic, gender, and cultural diversity and financial outperformance has only grown…
DCN’s must reads: week of August 19, 2021
Here are some of the best media stories our team has read so far this week: Bloomberg Businessweek | Amazon’s Move Into Podcasts Was a Big Advertising Play All Along…
How dynamic creative optimization delivers advertising results
Today’s online consumers expect ads to show them what they want, when they want it. An overwhelming 80% of shoppers say they’re more likely to make a purchase when a brand offers…
A Covid-era study reveals best practices for automated reporting
Though automated journalism is not new, the pandemic — characterized by a slew of data driven stories — accelerated adoption for some newsrooms. By in large, automated approaches use a…
3 Innovative ideas to fuel subscription success
For over 100 years, newspaper and magazine publishers made money in three basic ways: advertising, newsstand sales, and periodic payments from subscribers who awaited the latest news delivered to their…
Inspiring through Instagram: Exploring NatGeo’s socially responsible strategy
National Geographic is an Instagram powerhouse. The publisher has just topped 175 million followers, which makes it the 12th most followed account on the platform and the only media brand…
DCN’s must reads: week of August 12, 2021
Here are some of the best media stories our team has read so far this week: The New York Times | Apple’s iPhones Will Include New Tools to Flag Child Sexual…
Gen Z Digital Media Attitudes, Values and Behavior
Join your DCN member peers for the release of our latest consumer research on the attitudes, values and behaviors of Gen Z in regards to digital media. Generation Z is…
When browser extensions attack: Meet LNKR, an ad ecosystem nightmare
My toddler and I share a love for the misadventures of Shaun the Sheep. In particular, we love the episode where sheepdog Bitzer is cleaning the farmhouse window. But the…