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Gen Z Digital Media Attitudes, Values and Behavior

September 13 @ 12:00 pm - 12:45 pm | Virtual Event

Join your DCN member peers for the release of our latest consumer research on the attitudes, values and behaviors of Gen Z in regards to digital media. Generation Z is the first digital generation, born between 1997 to 2012. They have no memory of a pre-internet world and are true digital natives – socially driven and natural multitaskers. Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers because they are the future of digital media.

The full research report is available here.

Featured Speakers

  • Julie Arbit

    Global SVP, Insights

    VICE Media Group
  • Aaron Braxton

    SVP, Business Intelligence + Performance Marketing // GM, Complex Collective

    Complex Networks
  • Brittiany Cierra Taylor

    Director Of Audience Development

    BET
  • Steve Seidmon

    Owner

    Seidmon Associates
  • Rande Price

    VP, Research

    Digital Content Next