Join your DCN member peers for the release of our latest consumer research on the attitudes, values and behaviors of Gen Z in regards to digital media. Generation Z is the first digital generation, born between 1997 to 2012. They have no memory of a pre-internet world and are true digital natives – socially driven and natural multitaskers. Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers because they are the future of digital media.
The full research report is available here.