Search results for "AI"
Create premium digital experiences consumers will pay for
Publishers have experimented with paid-for digital content since the 1990s. In the time since, they have gained valuable experience, which has given them a much clearer view of what does…
DCN’s must reads: week of August 5, 2021
Here are some of the best media stories our team has read so far this week: Digiday | Here’s what’s behind the rise of custom algorithms for digital ad decisions…
The revenue model for search is broken. So are the results.
Twenty years ago, search engines put in motion a revolution in how we access and consume information. In the span of two decades, billions of people across the globe now…
3 Ways ad measurement is evolving to gauge true ad impact
It is no secret that the last year drove significant changes in consumer behavior. It transformed the way we shop, with 75% of U.S. consumers saying that they have tried…
DCN’s must reads: week of July 29, 2021
Here are some of the best media stories our team has read so far this week: Journalism.co.uk | What the Reuters Institute’s Digital News Report 2021 means for your audio…
4 Media industry twists and turns you don’t want to miss
The business of digital media is not dull. It can be a bit like the not-so-well-wish “may you live in interesting times,” though. Keeping up with it all is a…
Meeting these consumer expectations is critical for streaming success
Consumers have numerous entertainment options when it comes to video streaming. There are many choices to be made — from content and viewing device to whether to access the content…
Opt out of the bad ads that ruin in-app gaming
Since the inception of smartphones, mobile games have been one of the most popular app categories. However, there is one major downside to mobile gaming: the influx of bad ads….
DCN’s must reads: week of July 22, 2021
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Apple Looks to Lease Hollywood Hub for Filming Shows…
MVP: Why sports coverage could be the next great subscription driver
Sports coverage and analysis is the lifeblood of specialist sites like Defector and The Athletic. However, as the competition for subscription revenue heats up, many media outlets are re-examining the…
Admiral
Admiral is The Visitor Relationship Management (VRM) Company, helping thousands of publishers worldwide target, engage, and grow first-party relationships with users to increase average revenue per visit and prepare for…
The great privacy reset is here. Publishers, are you ready to capitalize?
The advertising industry needs to adjust its focus from big tech’s micro-changes to the bigger privacy picture. Something is happening at a macro-level that requires more attention than incremental changes…