Search results for "AI"
The best conversion strategy media and publishing companies still aren’t using
When talking about conversion strategies within the digital media industry, we often focus our efforts on the same tried-and-tested methods: email marketing, social media campaigns, SEO, PPC, etc. These are…
Game on: How younger consumers’ behavior shapes media usage
When it comes to media consumption, consumers have never had it so good. From streaming services to social media, movies to music and video games, to a variety of linear…
DCN’s must reads: week of July 15, 2021
Here are some of the best media stories our team has read so far this week: Poynter | Not just a wave, but a movement: journalists unionize at record numbers…
Investigating YouTube’s algorithmic black box
We’ve all taken a trip down the YouTube rabbit hole. It starts off innocently enough as we view a video recommended by a friend. Then about 30 to 60 minutes…
Viewability + engagement = highly valuable impressions
Imagine that you’re driving down the highway and many of the billboards you pass are facing in the wrong direction. Advertisers paid for their messages to be displayed. However, some…
Why third-party cookies should be dead to you (regardless of what Chrome does)
On June 24, Chrome shook the industry once again by announcing it will delay the deprecation of the third-party cookie, which was expected to be in 2022. When the news…
DCN’s must reads: week of July 1, 2021
Here are some of the best media stories our team has read so far this week: Politico | ‘Stories Aren’t Falling Off the Trees Anymore’: A Conversation With the Women…
How NBCUniversal turned the Olympic postponement into multiplatform gold
Covering any Olympics is a monumental challenge. But broadcasters of the Toyko Games face challenges like no other in history. Few are feeling it more than NBCUniversal (NBCU) and its…
Will iOS and cookie privacy updates affect Facebook?
Facebook is a peculiarity, even among its fellow ad-supported media giants. Their ability to collect data from their two billion plus users, and package that data for advertisers, is second…
Top ad servers service the fake news ecosystem
Fake news is often driven by deeply ingrained partisanship. Its proliferation is also fueled by financial motivation, of course. New research, Market Forces: Quantifying the Role of Top Credible Ad…
9 ways edge publishing will optimize performance and engagement
Over the last decade, digital publishing has seen tremendous development and technological advances. However, one thing remains constant: content is king. The rapid and always shifting market has forced many…
Meredith’s video push centers on diversity and diversification
As the publishing industry seeks stability in the wake of the pandemic, Meredith Corp is making video an increasingly important part of its long-term content strategy. Meredith’s newly-appointed Chief Digital…