Search results for "AI"
We’re entering the age of prediction-based marketing
Digital advertising is characterized by constant change, challenges and – fortunately – innovation. One intriguing and enduring industry plotline is the tension between data-driven targeting and user privacy. The narrative…
Media companies have been disrupted. Here’s 3 ways they can flip the script
There is no question the business model of traditional media companies has been disrupted over the past 10 years. Companies that aren’t experimenting with new, unique premium content experiences risk,…
Digital advertising data: legislation and regulation
INTERNATIONAL General Data Protection Regulation (GDPR) The GDPR is an EU data privacy law that went into effect May 25, 2018. It is designed to give individuals more control over…
Publishers: Consolidate your tech stack to drive growth
The rate of change in ad tech is intense. It’s being driven by demand for improved performance, trust, transparency and privacy. Many solutions to these problems target buy-side players. So,…
How trusted media brands are honoring Juneteenth this year
DCN represents hundreds of media brands, that reach nearly 100% of the U.S. population and countless readers worldwide. We are pleased to share some of the incredible work our members…
Tracking cookie deprecation: a timeline
In November 2019, Pew Research found that the majority of Americans think that their personal data is insecure, that data collection poses more risks than benefits, and believe it is…
Today’s tech policymakers are more knowledgeable – and more aggressive
I will never forget back in 2006, when former Senator Ted Stevens (R-AK) infamously referred to the internet as a “series of tubes.” The cringe-worthy statement has gone down in…
Here’s how publishers are preparing for the cookie-less era
Apple’s June iOS 15 announcement was the latest in a series of initiatives from large tech companies focused on consumer privacy. For a long time, consumer trust has eroded due…
Money on the table? The opportunity cost of neglecting SME advertisers
For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising….
Driving Digital Transformation within Media & Publishing Brands
In this intimate conversation for DCN members, we’ll discuss:- Aligning internal stakeholders and KPI’s towards digital growth; Tactics to drive digital subscriber growth + retention; and Tech stack considerations for…
Abandon the inverted pyramid. It’s time to rebuild the news.
Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit…
DCN’s must reads: week of June 10, 2021
Here are some of the best media stories our team has read so far this week: Financial Times | Amazon’s MGM deal doesn’t need to revolutionise streaming to pay off…