Search results for "AI"
Two truths and a lie: Why what you think you know about identity will hurt you
Current uncertainty about the tech underpinning digital media has left most of us wondering what happens when cookies disappear on Chrome. It’s easy to forget that Safari and Firefox deprecated cookies…
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content. The goal of this research is to help DCN members better understand…
DCN’s must reads: week of September 9, 2021
Here are some of the best media stories our team has read so far this week: The Guardian | High court rules Australian media companies can be liable for defamatory…
9 criteria for driving business results with analytics in 2022
Even before Google sent brands and publishers slow-walking to wean themselves off third-party cookies back in early 2020, both the buy- and sell-side had a data problem. The issue has…
Trust, walled gardens and a shining new opportunity for publishers
The future of digital advertising might just revolve around the matter of trust. But before publishers take on that question, they should consider this one: Why is Big Tech working…
DCN’s must reads: week of September 2, 2021
Here are some of the best media stories our team has read so far this week: The New York Times | Apple Settlement Gives App Developers a Way to Avoid…
As podcasting soars, advertising follows
Although the pandemic has revolutionized many of our media consumption habits over the past 18 months, one thing has become increasingly clear: podcasts are not going anywhere. Even as new…
Connecting more than TVs: Publishers are the key to CTV engagement
Following years of growing adoption, Connected TV (CTV) consumption took center stage in the last year as consumers overwhelmingly shifted toward remote work. In fact, IAS research has shown that…
Premium VOD advertising placements outperform YouTube and Facebook
Researchers continue to prove that ads viewed within a premium publisher environment drive greater advertising effectiveness. Each of the studies (here, here and here) offers insights and empirical data proving…
Micro-audiences and community engagement pave the way for content commerce gold
Mobile is a massive opportunity only heightened during the pandemic as audiences turned to their smartphones for the comfort food of apps and entertainment. Significantly, though, throughout this period consumer…
DCN’s must reads: week of August 26, 2021
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Hollywood Movies Flood Piracy Sites Hours After Release (7…
Seeing through Facebook’s transparency report
“Transparency is an important part of everything we do at Facebook.” Well, at least that’s according the first line of the company’s just-released Widely Viewed Content Report. The report is…