Search results for "AI"
Do advertisers fully understand the impact of streaming video?
Streaming video has seen explosive growth and isn’t yet showing any signs of slowing down. As audience habits change and evolve, are advertisers and media platforms prepared to take full…
DCN’s must reads: week of April 27, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 20, 2023
What your audience thinks of you
The latest trust-in-media research is not pretty. But it’s not hopeless, either. It was one of those random-but-when-you-think-of-it-not-entirely-coincidental accidents of timing, ideal for an article lede. The same day that…
Is behavioral advertising good for consumers?
Most of today’s digital display advertising is sold programmatically. The process is automated from buying to displaying ads and determining which ads are shown to which users. Programmatic advertising uses…
5 Ad trends to know for Upfront and Newfront season
The largest TV networks and media companies are busy presenting their upcoming programming and ad inventory for the year ahead. A large portion of advertising budgets are typically allocated to…
DCN’s must reads: week of April 20, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 13, 2023
Who’s on the beat? You might be surprised
Who’s covering that story? Depending on the topic, it might be easy to guess. Some beats are still disproportionately covered by journalists of a particular gender, ethnicity, or race, according…
How publishers can defend ad revenue from the threat of invalid traffic
In recent years, various fraudulent advertising schemes have resulted in significant financial losses for publishers and advertisers. The digital advertising sector alone suffered a staggering loss of $65 billion in…
The ethical and economic rationale for investing in climate coverage
The climate crisis is on everyone’s mind. But journalists have an extra burden when it comes to the biggest challenge of our time: telling the story. Traditionally, this has been…
DCN’s must reads: week of April 13, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 6, 2023
Survey: Advertisers looking to attention metrics in 2023
Cookie deprecation is approaching and over the past few years the industry has been considering how to fill the gap. Publishers and advertisers are testing alternatives that will allow an…
Gen Y & Z want media to lead on gender equity
A new study on the gender equity views of Gen Y and Z offers important insights that will help media professionals understand and relate to these audiences. The February 2023…