Search results for "AI"
New DCN consumer research: Digital Media Subscription Tracking
Full research report for DCN members only. Register to or login to download (on desktop see top right corner of page, on mobile the top center). Download buttons will appear…
How publishers can make the most of TikTok
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users. It is also the place…
DCN’s must reads: week of May 18, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of May 11, 2023
Streaming continues to overtake TV
In recent years, the traditional television and streaming video industries have undergone significant transformation due to the expansion of digital platforms and changing consumer preferences. To gain insights into these…
Pathway to driving incremental branded content revenue
In a previous post, we predicted that there would be a rapid expansion of brand content with the adoption of generative AI and discussed how publishers can utilize this adoption…
Will tech’s “signal loss” be our opportunity?
In media, “signals” have long driven the business, whether for must-see entertainment or brand-defining journalism. Unfortunately, these signals, which convey value, meaning and relevance, are becoming harder to distinguish amidst…
DCN’s must reads: week of May 11, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of May 4, 2023
Tips and tactics for the growth of digital native media
Digital media continues to transform the way people consume news and information. Native digital news organizations have become a vital source of information for many people around the world. With…
7 tips for your subscription bundling strategy
In an increasingly crowded and competitive landscape, media companies are constantly seeking new strategies to increase revenue and customer loyalty. Bundling can play an integral part in achieving these goals….
DCN’s must reads: week of May 4, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 27, 2023
Digital Media Subscription Tracking research presentation
Login or register to the DCN member center to view the on-demand video (on desktop see top right corner of page, on mobile the top center). Join Rande Price, DCN’s…
Steps to help rebuild trust in news in underserved communities
Consumer trust in news is a complex and dynamic relationship that varies across countries, platforms, and audiences. Different audiences have different reasons to trust or distrust news organizations. However, misrepresentation…