Search results for "AI"
DCN’s recommended reading: week of May 26, 2016
Our recommended reads from around the web: New York Times: Facebook’s Troubling One Way Mirror (5 min read) The Facebook Papers, Part 3: Facebook pulls a page from the Amazon…
Attention is a valuable audience attribute
Since the beginning of broadcast television, exposure was the currency of audience measurement. Gradually audience metrics evolved from tuning behavior, to program selection, to page views, to viewable impressions. Interestingly, none of these measures capture the audience’s engagement with media or the advertising. Today’s media companies collect or count on third parties for an abundance of measurement data including page views, expressions of liking and sharing to quantify audience attributes of value to advertisers but again none quantify the audience’s attention.
Time Inc. creating INSTANT mobile experience to cover digital celebrities
Last week at the NewFronts, Time Inc. announced the upcoming launch of INSTANT, a mobile-first, all-video platform featuring content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively for INSTANT. The new brand will deliver news, features and exclusives about and by “the new famous,” the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other influential emerging platforms. We caught up with Kirstin Benson, INSTANT’s editorial director, to learn a bit more about the origins of the project and her plans for INSTANT.
People think reader interest should drive content for social and traditional media
Thirty-one percent of registered voters said “reader interest” should determine what news stories show up on social media platforms, while 11% say editors should pick what’s visible to users. It is interesting to note that consumers have similar views when it comes to what they want from traditional media outlets according to a poll conducted by Morning Consult.
6 Big trends from the NewFronts (hint: may include video)
The NewFronts started out as a sideshow (even a joke to some) compared to the TV Upfronts. But it’s no longer in the shadows, as everyone from the New York Times, Bloomberg, CNN and BuzzFeed stole the spotlight at this year’s New Fronts in New York. This series of events provide a forum for digital to court advertisers in an increasingly competitive market.
DCN’s recommended reading: week of May 19, 2016
Our recommended reads from around the web: Recode: The Facebook papers Part 2: The user experience revolt (5 min read) New York Times: Facebook’s Bias Is Built-In, and Bears Watching…
Mobile is powerful platform for long-form content
Consumers are willing to engage with longer content on their phones. A recent Pew Research study conducted in association with James L. Knight Foundation and Parse.ly, a web analytics company, found that consumers spend almost twice as much time with long-form stories on mobile devices than short ones. In fact, longer stories attract readers at about the same rate as shorter stories.
Salon’s fearless approach to innovating on editorial, video and ad content
Founded in 1995, Salon is one of the oldest online publications. But it’s far from “old school” thanks to an aggressive and innovative approach to content creation, “co-creation, and sponsored advertising. Peggy Anne Salz, chief analyst and content strategist at MobileGroove, caught up with Cindy Jeffers,Salon Media Group, Inc.’s CEO and CTO , to discuss how a strategy sharply focused on social and mobile has allowed Salon to cultivate new audiences and ensure the continued growth of its native advertising initiatives.
Americans say free, ad-supported online services worth $1,200 a year
Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them online, according to a survey conducted by Zogby Analytics. Unsurprisingly, the majority prefer an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities “a great deal” if they had to pay for those services and content. At the same time, almost as many say that free internet content such as news, weather, email and blogs is very important.
Digital Content Next Research Finds Brands Get Double-Digit Increase in Engagement When on a Social Media Platform
Facebook, Snapchat most effective at integrating content New York, NY—(May 12, 2016)—Digital Content Next (DCN) has released findings, in association with Magid Research, Inc., from its members-only “2016 DCN Content…
2016 DCN content distribution impact research
The 2016 DCN Content Distribution Impact Research report – the first comprehensive examination of content distribution’s impact on premium publisher’s brand websites across content type — examines the current market for content distribution, consumer motivations for interactions with various platforms and the impact on engagement with premium publishers’ brand sites.
Trust, transparency and the New York Yankees
According a recent report in the New York Times, the majority of new online advertising revenue—85%—will go to two companies: Google and Facebook. While these companies have consumer-facing services, the reason they dominate the digital advertising ecosystem is because of the technology and algorithms they employ as third parties. Third parties collect data about consumers yet have no direct relationship with them. In addition, those people usually have no idea that their data is being collected.