Search results for "AI"
Google and Facebook devour the ad and data pie. Scraps for everyone else.
Last week, IAB/PWC released its quarterly U.S. advertising report, which was quickly followed by a “groundhog day” press release from the IAB, the industry trade group for the advertising sector, announcing the rapid rise of digital ad revenue. The Report notes that first quarter U.S. internet ad revenues hit a record-setting high after the highest growth in four years hitting a “21% rise over the same time period in 2015.” We don’t dispute this number. We just think it’s important to highlight that only two IAB members are benefitting from this increasingly lopsided ecosystem.
DCN’s recommended reading: week of June 16, 2016
Our recommended reads from around the web: The Washington Post: Cable and telecom companies just lost a huge court battle on net neutrality (5 min read) The New York Times:…
The internet of things race
The Internet of Things (IoT) continues to build traction and gain ground as the leading force in connected ingenuity. Nowhere was this more apparent than at TU-Automotive Detroit 2016, a recent automotive industry expo and conference that centered on the connected car.
Mobile ad blocking on the rise. What’s that mean for digital publishers?
Ad blocking on desktop has been a thorn in the side of publishers for years, but it’s the advance of ad blocking on mobile and built into browsers – and the stunning growth trajectory of ad blocking usage across markets including China and India – that poses the greatest threat to digital media companies that depend on advertising for revenue.
Are 5 second ads the new Snapchat?
We live in a visual world. To make a story or campaign compelling, visuals or video are absolutely essential. In fact, it is commonly cited that the brain processes images 60,000 times faster than text. People are captivated by short, instant bursts of content—even content that disappears after a few seconds like Snapchat.
Top takeaways for publishers from Mary Meeker’s latest report
Each year, analyst Mary Meeker — a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers — releases her massive Internet Trends report, with businesses scurrying to take advantage of her insights into what’s hot and what’s not. This year, Meeker released the report while at the Code Conference, for maximum high-level impact. There’s a lot to chew on, but here are the most important trends for content creators and online publishers.
DCN’s recommended reading: week of June 9, 2016
Our recommended reads from around the web: Advertisers Alleging Kickbacks Spur Battle With Madison Ave (7 min read) ANA: ANA Transparency Report Released (2h read) TheMediaBriefing: Talking Gawker: The case…
Automated detection improves privacy practices
A consistent routine of privacy detection, measurement and practice allows websites and services to improve their privacy practices. Privacy measurement is specifically used to find out what user data companies collect, how they collect it, and what they do with it. OpenWPM is an effective privacy measurement tool developed by Steven Englehard and Arvind Narayanan at Princeton University, who recently published a study, “Online tracking: A 1-million-site measurement and analysis.”
Podcast consumption on the rise, and that’s good news for digital advertising
One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first study dedicated to podcasting, commissioned by audio on-demand network Wondery. Significantly, among all forms of advertising on mobile devices, podcasts create the highest improvement in perception. And among all forms of digital advertising, podcast ads are considered the least intrusive.
What New York Times President and CEO Mark Thompson had to say about ad blocking
New York Times President and CEO, Mark Thompson addressed the IAB Ad Blocking Summit, held June 6, 2016 in New York City. In his talk, An Update from The New York Times on Its Approach to Ad Blocking, Thompson took a hard look at the factors contributing to the rise of ad blocking and urged the entire industry to take responsibility for fostering a climate in which digital advertising degrades the user experience and fuels the adoption of ad blockers. Through the lens of The New York Times experience, Thompson provided insights into productive and proactive steps that digital content companies – and the entire industry – can take to address ad blocking.
Seven steps you can take to manage the risk of ad blocking
Publishers, platforms, and industry groups gathered together last month for the third time to discuss the continued threat of ad blocking. Attendees included ESPN, the Guardian and Google to name…
People consume mobile news from more places than ever. So now what?
The advance of mobile and connected devices has caused a sea change in the way news is consumed and delivered. But knowing that people are spending a significant amount of…