Search results for "AI"
DCN’s recommended reading: week of May 12, 2016
Our recommended reads from around the web: Recode: Google Fiber is the most audacious part of the whole Alphabet (16 min read) Digiday: Why publishers are teaming up to explore…
Three takeaways from DCN’s “Content Everywhere” event
According to our latest research, engagement with known brands is boosted when consumers encounter them on favored social platforms such as Facebook, Instagram, Snapchat and Twitter. At DCN’s most recent member’s-only event, Content Everywhere held May 10th in New York, Andrew Hare, Senior Director, Research and Strategy at Magid (which partnered with DCN on the study) previewed the 2016 DCN Content Distribution Impact Research report. The good news is that, thus far, social is additive, not cannibalistic of consumers’ content consumption on brand sites and apps.
Legal and Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Native advertising and the news media
An ever-growing number of publishers are offering native advertising as part of their digital advertising mix. By its nature, this sponsored content is designed to mimic the look and feel of the content around it. Michele McLellan undertook a study on native advertising for the Tow-Knight Center for Entrepreneurial Journalism. The Rise of Native Ads in Digital News Publications examines the native advertising offered by 14 U.S. news media organizations — ranging from prominent publishers such as Forbes and the The New York Times to community newspapers and digital news startups.
What artificial intelligence can do for journalists and newsrooms
Artificial intelligence can help journalists automatically adapt stories to the personalities, moods and locations of their readers. The news and information ecosystem is in the midst of change — again. Mobile-first consumption…
How far can the video push go?
Seems like everyone wants video these days. Facebook is paying publishers and celebrities to be part of Facebook Live, BuzzFeed is handing out two-year contracts to top video creators, and Twitter has had to pay its Vine creators to keep them happy. Not to mention Mashable recently laying off staff while pivoting more strongly into video. But while the video gold rush continues, will there be enough gold to go around?
Evaluating content distribution channels
Publishers face unprecedented pressures in the mobile and social media dominated marketplace. In fact, according to eMarketer, mobile accounted for half of digital ad spending in the U.S. in 2015 and is suspected to reach 70% share of advertising by 2019, according to eMarketer. In response to publishers’ needs, the International News Media Association (INMA) released a report “Evaluating Distributed Content in the News Media Ecosystem” to help educate on the implementation strategies of distributed content.
Trust: The foundation of a healthy audience relationship
I often get asked, who is WebMD’s audience? There are of course many ways to add dimension to the response, but the simplest answer is that the people who come to WebMD are using our content to help them make better informed decisions about their health or the health of a loved one. And at the end of the day, what could be more important? Our audience isn’t just viewing our content; they’re taking an active role in managing their health based on the information they get from us. They trust us with their health, and that trust is something we take with the utmost gravity and respect.
Technology guide to scale programmatic revenue
Does this describe you? You have done the hard part of growing an audience. You have fully functional teams to sell direct to advertisers. And you even built an in-house…
Can media companies be successful software vendors?
Let’s face it, the core technology for any media company is the content management system, which drives everything from organizing, writing, publishing and advertising. When a media company is sufficiently large, the build versus buy CMS debate can often tip towards build. After all, who knows more about your requirements than you. While it’s not easy to build your own system, that hasn’t stopped the likes of Vox Media and The Washington Post from doing just that — and even selling what they’ve built.
Brand activation marketing offers unified approach to target audience
Over $595 billion dollars was spent on brand activation marketing in 2016. Brand activation refers to marketing that both builds a brand’s image and drives a specific consumer behavior or action. PQ Media, in partnership with the ANA, conducted a comprehensive analysis of brand activation, an organized assessment of brand marketing, by platform, channel, and consumer segment.
Service journalism and the web advertising problem
Terrible ads are a big reason why tracking protection seems like an incomplete solution to the problems of web advertising. Web users don’t just block ads because people are good applied behavioral economists, seeking signal and filtering noise. A lot of web ads are just deceptive, annoying, gross, or all three. (Oh, right, some of them carry malware, too.)