Search results for "AI"
DCN’s recommended reading: week of April 21, 2016
Our recommended reads from around the web: AdExchanger: The End Of Header Bidding? Google Opens Up Dynamic Allocation To Outside Demand (3 min read) The Information: Escaping the Digital Media…
A correction for digital natives? Yes, and that’s fine
Days after nearly a million people watched a watermelon explode on Facebook Live, the Financial Times reported a gloomy outlook for the digital company behind the endeavor: BuzzFeed missed its 2015 revenue target by 32 percent and was cutting its revenue projections for 2016 in half.
Purch’s strategy to make complex buying decisions easy and actionable
The acquisition of ShopSavvy, one of the largest mobile shopping apps (available on iOS and Android) with more than one million active monthly users and 30 million downloads to date, is the latest move in Purch’s wider push to equip consumers with information as they seek to research, find and buy the products that are best for them.
NewCo Shift launches on Medium, bets on a new kind of publishing platform
When Medium—founded by Ev Williams of Twitter—announced its new offering for publishers on April 5, it launched with 12 publisher partners, including The Awl, Electric Literature and, of course, NewCo Shift—led by John Battelle and Brian Monahan. Why Medium? For the community and the CMS. (Continue Reading)
Tweets drive 8.5% of social traffic, so does the content matter?
Twitter drives a median 8.5 % of all social traffic to media sites across Parse.ly’s network of digital publishers. That said, Parse.ly decided to take a look at what extent publishers influence this number.
Meet the Blockers
We’ve made it through the first stage of the “ad block wars.” Step one is admitting there is a problem — and many have. Those who still don’t think there is a problem, feel free to stop reading and go find some sand. Ad blocking has grown a dramatic 48% from July 2014 to June 2015 surpassing 15% of all U.S. consumers. It has now become an existential threat to our members. Clearly, we have a system-wide problem that must be addressed directly with consumers. In addition to the consumer, there’s another voice that needs to be heard: That of the ad blockers themselves.
Transparency is a key determent in marketers’ trust of agencies
Greater transparency on rebates and agency business models is critical to the level of trust between advertisers and their media agency in today’s marketplace. In a recent study conducted by ID Comms, nearly nine in 10 (86%) of marketing, media and procurement specialists reported that the current levels of trust that exist between advertisers and their media agencies was no greater than average. Further, 80% of the respondents do not anticipate any change in the level of trust in the coming year.
The FT deepens engagement in sponsored content with multimedia
While there’s no universal formula for great content one thing is for sure: context helps. When readers get to know a media brand, they develop expectations based on the experiences the brand delivers to them time and again. In a world of ever-proliferating content creators and distribution channels, these contextual associations may be more valuable than ever before.
MECLABS study points to major opportunity for online news subscriptions
A recent study on the viability of digital newspaper subscriptions delivered mixed signals for a news industry that’s still struggling to adapt its business model to the web. The study by MECLABS Institute found that 41% of adult news consumers (aged 25 and older with household incomes greater than $40k) are willing, to some degree, to consider purchasing a digital news subscription.
DCN’s recommended reading: week of April 7, 2016
Our recommended reads from around the web: Ad Age: Departing FTC Commissioner Pans Digital Ad Industry’s Privacy Program (4 min read) Vanity Fair: Marissa Mayer vs. “Kim Kardashian’s Ass”: What…
Annotation platform Genius moves into ads, controversy
With venture capital behind it, the Brooklyn-based web annotation startup Genius recently hired its first chief revenue offer and announced plans to build an advertising business. Ronen Shapiro, a veteran of Vice Media, Complex and Pandora, will oversee sales through advertising, publishing deals and events. But Genius, which was originally conceived as the crowdsourced lyrics annotation site Rap Genius, has also attracted controversy. Its ambitions to “annotate the Internet” have drawn scrutiny to the often blurry distinctions between free speech and online harassment, which may inhibit its potential for revenue.
Publishers: Prepare to meet the evolving needs of content advertisers
Creating content for brands has been a windfall for publishers. On the receiving end of advertisers’ investment in content marketing, publishers are even encroaching on ground formerly dominated by agencies. But this could change, so it’s critical publishers start to think differently about content creation, and the bigger impact these content assets can make in meeting the evolving needs of advertisers.