Search results for "AI"
What should be made of the civic power of social media platforms?
King’s College, London, has released a new study about the growing phenomenon of global tech giants, their increasing civic power, and what this means for democracies entitled “Tech giants and civic power” in an effort to stimulate debate about the role of the tech giants – notably Google, Facebook, Twitter, Apple and others – in democracy and civic life, as distinct from their impact on privacy and security, or their economic and financial status.
Justin Erenkrantz on why Bloomberg is doubling down on Open Source
The software world isn’t zero sum. Just ask Justin Erenkrantz, head of computer architecture at Bloomberg. Erenkrantz isn’t your typical developer. As more open approaches to innovation catch on, Erenkrantz discusses how Bloomberg has embraced open source, and used the methodology to surface the best ideas—sometimes seeking forgiveness rather than asking for permission.
Understanding youth’s video diet so you can satisfy their cravings
Defy Media undertook a study to explore the complete “video diet” for today’s youth. They sought to understand the role of video in youths’ everyday lives, how each source—be it digital, terrestrial, paid, free, new or old—is used, and if advertising impacts use of any particular sources. Given its broad content offerings and on-the-go accessibility, video satisfies needs beyond amusement and passing the time. Video is educational, stress-relieving, and helps keeps youth connected.
DCN’s recommended reading: week of March 31, 2016
Our recommended reads from around the web: Ars Technica UK: Using Adblock Plus to block ads is legal, rules German court—for the fifth time (3 min read) Monday Note: Clickbait…
Chat apps: The unlikeliest of news delivery channels
Since its earliest days, the news has always been about stringing together sentences and paragraphs to tell stories for readers. Even in the Internet age when people lament over increasingly short attention spans and stories are being told ever more succinctly, the general approach has held — that is until, the idea of delivering news as text messages came along.
Virtual reality’s challenging future
Virtual reality is still in the beginning stages as a new medium with challenges ahead. The consumer market is currently small, however UBS predicts that annual device sales will reach roughly 34 million units by 2020, attributing to $6.7 billion hardware sales and 3.3 billion in software sales.
Can brand content help solve a murder?
Sponsored content is not a new thing; paid advertorials have been around for more than a century. But there’s no denying that branded content has become a significant part of the marketing mix and media revenue generation in recent years. Certainly, the deftness with which deep contextual connections can be made in digital has been a driver of demand. Even more interesting is that this desire for context is also driving experimentation and creativity when it comes to branded content storytelling.
Location moving up in marketing priorities
ocation is fast becoming one of the most powerful means for identifying and delivering on consumers’ real-time intent. It also offers a means to create purchase incentives and foster engagement and provides the ability to tap into precise moments of decision making.
How the industry can help mobile developers survive “Apptropolis”
As of early 2016, millions of apps are ready for download on Google Play, Apple’s App Store, Amazon, Microsoft, and Blackberry World. Elsewhere in the world, China’s Wandoujia app store adds a stunning average of 500,000 new users per day to its platform. Welcome to digital sprawl!
DCN’s recommended reading: week of March 24, 2016
Our recommended reads from around the web: NiemanLab: Testing its pay-per-article model in English, Blendle launches in the United States with 20 publishers (7 min read) AdAge: Three Reasons Why…
Forget apps. This year, SXSW was all about experience.
Unlike past years in which an app dominated conversations at Austin’s annual South by Southwest Interactive festival, it’s safe to say that the talk of the town at this year’s South-By was the “experience.” First, there’s the experience of virtual reality, which proved to be a buzz term in multiple realms: marketing, storytelling and more. Then, there’s the experience taking place as consumers transition more from the broadcast-like social media networks of Facebook and Twitter to more narrowcast-apps.
Ad spending forecasts still point to strong digital growth
This week ZenithOptimedia revised its annual U.S. advertising spending forecast to 3.7% increase from its original 3.9% increase. The revised estimate was attributed to reduced advertising budgets in newspaper and magazines. This year’s U.S. as well as global ad market remains strong given media spending for the presidential election, the Olympic games and the UEFA Football championship in Europe.