Search results for "AI"
6 Lessons learned from header bidding
Header bidding has been top of mind for premium publishers over the past year. Many publishers have adopted the marketing strategy and are seeing significant revenue gains, but due to a lack of education in the market, multiple publishers are unsure if it is right for their business, or they are implementing header bidding without the right expectations.
In-feed ads: just because you can does not mean you should
Whatever the reason, publishers under pressure to make revenue goals must understand the differences and the long-term consequences of short-term compromises. By embracing and diligently applying a “quality over quantity” approach to what they permit into their editorial feed, publishers will safely navigate through an increasingly volatile digital ecosystem and watchful regulatory environment.
Study finds legacy newsrooms embrace innovation, but not cultural change
As media entrepreneurs continue to develop new ways to tell stories, communicate information and engage the public, it’s worth considering what the future might look like for such innovations. Will…
Legal and Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
The evolution of technology and the unchanging need for press freedom
Another day, another outlandish campaign promise from Donald Trump. With bulldozing, blustering candidates like Trump, robust protections for the freedom of the press are more important than ever.
DCN’s recommended reading: week of March 17, 2016
Our recommended reads from around the web: The Verge: A year ago, FCC Chairman Tom Wheeler saved the internet. In this exclusive interview, he tells us what’s next (20 min…
Q&A: Kamo Asatryan, Primer CEO and Co-Founder
On mobile apps, consumers expect a personal and streamlined experience— but it has been extremely difficult for companies to tailor the customer experience. Enter Primer, a startup that has developed technology that enables companies to instantly deploy native screens personalized for every new user and where they are in the journey. Peggy Anne Salz — mobile analyst, nine-time author and Content Marketing Strategist at MobileGroove — interviews Kamo Asatryan, Primer CEO and Co-Founder to gain insight into mobile pain points and how his company is addressing them.
US and global consumer spending on media content and technology continues to rise
US and global consumer spending on media content and technology rose 6.8% in 2015, decelerating from 7.8% growth in 2014, as spending on legacy internet media—including PCs, broadband and pure-play online content—slowed markedly due to the worldwide shift to mobile media, content, access and smart tech, according to the new Global Consumer Spending on Media Content & Technology Forecast 2015-19, the third and final installment in PQ Media’s annual Global Media Intellicast Series.
Finding solutions in the thorny, confusing world of ad-blocking
For publishers treading the complex world of ad-blocking, there are strong indicators that they must figure out a healthy balance of insistence, tolerance and acceptance. Pure standardization on ad-blocking might not ever happen given current circumstances, and so publishers ought to take note and take the necessary action for their business and audience.
DCN’s recommended reading: week of March 10, 2016
Our recommended reads from around the web: Digiday: Copyranter: The ad tech bubble is about to explode (3 min read) AdExchanger: Verizon Settles with The FCC On Supercookies and Finally…
Marketers’ programmatic buying habits more than double
Programmatic ad buying behavior more than doubled over the last two years despite major ad fraud and transparency concerns. The Association of National Advertisers and Forrester just released the results of a new study reporting an increase in programmatic ad buying habits among marketers from 34% in 2014 to 79% in 2016. This research was conducted last month among 128 ANA members.
5 Reasons every publisher should open a custom content studio
Custom content studios are not new, but they sure are hot! In March we found out that New York Magazine is building out its own content studio. In February, Grantland founder Bill Simmons announced he is getting into the branded content game, as did The Irish Times. It’s safe to say that “branded content” is no longer a bad word (or phrase, as the case may be) in media circles. That being said, not every publisher has the know-how to start up their own content studio.