Search results for "AI"
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Navigating mobile hurdles in 7 charts
The case for mobile has been made. But it comes as no surprise to anyone developing content for mobile, creating mobile experiences, and developing monetization strategies that there are many issues that need to be address to pave the way for success.
How newspapers can capitalize on consumers’ content demand(s)
According to the cliché: Content is king. Yet while an ever-expanding cadre of “content companies” such as Netflix, Spotify, and Apple are profiting mightily, newspapers continue to struggle. MECLABS Institute surveyed 900 people who earn at least $40,000 and spend at least three hours a week consuming print or digital news to explore what newspaper publishers can do to transform their customer experience in order to profit from consumers’ growing hunger for digital content experiences.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.
The majority of smartphone users are still getting news from traditional media sources
The latest 2015 RJI Mobile Media News Consumption Survey also reported the local television news as the most popular “old” media source with more than half (55%) of smartphone respondents saying they frequently or very frequently used in the past week.
$66 billion isn’t just for TV advertising anymore
It’s no secret that investment in TV advertising is declining, with brands allocating more dollars to digital ad spend. This represents a huge opportunity for digital media. Marketers are looking to re-allocate ad spend, set a cross-platform strategy, and re-purpose video content online. Linear TV ad spending is projected at $66 billion in 2016 – but $1.5 billion already shifted from TV to digital in 2015.
TV everywhere consumption shifting to connected devices
Although Apple’s iOS operating system still sees the bulk of TV Everywhere (TVE) authentications, new analysis from Adobe Digital Index (ADI) shows TVE consumption slowly moving toward connected devices, such as Apple TV and Roku. According to ADI’s “Q4 Digital Video Benchmark” report, iOS share of TVE decreased 20% year over year (YoY), while connected devices saw 31% growth.
Content Everywhere 2016 – Managing Multi-Channel Distribution
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Google, Twitter, Apple, Snapchat, Facebook (and undoubtedly more to…
DCN Mobile Breakfast 2016
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. A great mobile experience demands fast-loading pages, something the…
Perspective of premium publishers: privacy rules for broadband providers
On Friday, February 26, Jason Kint, CEO of DCN, wrote to Federal Communications Commission (FCC) Chairman Tom Wheeler to lay out the perspective of premium publishers with regard to their…
Beyond the ‘valleys and alleys’ to find media innovation
Today, most of us view Silicon Valley and Alley as the hubs of disruptive technology and the successful start-ups born and raised there as the leaders in a quickly evolving industry that will continue to revolutionize the world. But history reminds us that often, some of the most impactful ideas — specifically, those in the journalism and media industry — were inspired and developed not in valleys or alleys, but in ivory towers (aka universities).
DCN’s recommended reading: week of February 25, 2016
Our picks of the must-read stories from around the web.