Search results for "AI"
Does Snapchat have what it takes to become an ad powerhouse?
Snapchat has gone from being a strange ephemeral video platform for teens to send sexy shots, to a walled garden of content where publishers and brands can reach millions with short-form content. With a user base of 100 million, and video views in the billions, it’s no wonder that Snapchat’s ad business is growing as fast as the company itself. But can Snapchat become a transformative platform for mobile advertising, as Facebook has, or is it just a flash in the pan?
Inside AccuWeather’s hyper-local, global weather outlook
Weather: The universal conversation starter. Weather may well top the list of daily content go-tos worldwide. Perhaps because it has global and local implications. Steve Smith, president of digital media for Accuweather knows the challenges presented by the company’s continued global expansion: Accuweather has a global audience of 1.5 billion and two thirds of them are outside the U.S. “While a lot of people talk about ‘going global’, we’ve been living it.”
Editorial analytics sharpen newsrooms’ focus
News organizations everywhere are competing for attention. In a continuously-changing media environment, journalists are challenged more than ever before to connect to their audiences. In its report, the Digital News Project 2016, Reuters Institute examined how news organizations, across Europe and the United States analyze their audiences’ behaviors in order to inform and develop their editorial voices.
NewsON: delivering local news anywhere, anytime
The proliferation of news sources and changing consumption patterns has created issues for content companies and consumers alike. Certainly, it increases competition. But it also causes quality issues, as it can be difficult to find trusted and reliable information, particularly for an audience unlikely to sit down to watch the evening news every night at six.
DCN’s recommended reading: week of February 18, 2016
Our recommended reads from around the web: WSJ: Facebook’s Video Tactics are Underhanded, YouTuber Casey Neistat Says (5 min read) WSJ: Facebook’s Instant Articles Advertising Fixes Win Over Publishers (4…
The case for context
Given that digital advertising on the wider web is the least trusted form of advertising and that increasing numbers of consumers are boycotting it altogether, context is key. For advertisers and publishers, delivering relevant advertising within an appropriate context is going to rise in value. But, just as importantly, context is key to meeting consumer expectations.
Ad blockers are the new premium target audience
Marketers are focusing on a newly valued audience segment know as ad blockers. Consumers using ad blocking software tend to be more tech savvy and in the millennial age range. According to a new report published by the International News Media Association (INMA), this premium audience segment offers a new opportunity for advertisers to engage with consumers who care and interact with valued advertisements.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Broadcast radio increasing focus on digital sales
The radio industry grew its digital ad revenue 11.4% last year, to $550.8 million, and is poised to grow even faster this year, according to a comprehensive study conducted by Borrell Associates on behalf of the Radio Advertising Bureau. The Benchmarking: Local Radio Stations’ Online Revenues report states that digital advertising will account for 6.5% of station revenue by the end of 2016, a full point above what it was in 2015.
Content and commerce: just how related are they?
We’re constantly clicking in and out of content. Just about every search result that isn’t an ad points to an article containing the information we seek. The article itself is surrounded by even more links pointing to more content. Our social feeds are basically news feeds, at this point. The sites we visit out of habit usually include a few blogs. Somehow, at some point during the day, we end up on YouTube. And I haven’t even mentioned “Netflix and chill” or Spotify.
DCN’s recommended reading: week of February 11, 2016
Our recommended reads from around the web OmMalik: Nothing Is Free, Not Even Facebook Free Basics (4 min read) Ad Age: Facebook’s iOS Glitch Caused ComScore to Overestimate Time Spent…
A tale of two legacy brands: The New York Times & Yahoo
We all know the narrative that older media brands are struggling to reinvent themselves for the digital age, while upstarts have the advantage of being “digital natives” with no legacy burden. But what about the older “digital native” brands such as AOL and Yahoo? Looks like they might end up having an even more difficult road ahead.