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Moving past the ad blocking arms race and back to the consumer
Ad blocking has forced the publishing industry to rethink its reliance on advertising, and several digital publishers have incorporated ecommerce and affiliate links as a way to diversify their revenue streams. Now, those same ecommerce links, previously considered immune to ad blockers, are the “latest unlikely casualty of ad blocking,” according to a recent article from Digiday.
The future of media depends on great consumer experiences
With audiences widely dispersed among mobile and social apps – and, soon, virtual reality and augmented reality experiences– publishers who want to thrive must both follow consumers where they want to go and meet them on their own terms. These were a couple of the themes that emerged from the wide-ranging conversations at DCN’s annual members-only Next: Summit held February 1-3 in Miami. DCN members met to explore content and business models given that consumption patterns are constantly changing, many consumers are actively avoiding advertising, and digital intermediaries are extracting much of the value out of the publishing economy.
Digital Content Next to help propel growth of nonprofit digital media and journalism organizations with $156,250 from Knight Foundation
Digital Content Next will offer new memberships to nonprofit online news organizations and other promising journalism and online content publishers. Supported by $156,250 from the John S. and James L. Knight…
Top 10 social video trends for 2016
The top social video trends for 2016 as predicted by Unruly, a video-ad technology company: This year proves to be quite a competitive year, both domestically and globally, with the…
Digital Content Next Continues Pace Of Record Growth
CBS’s Christy Tanner and Vox Media’s Marty Moe to serve as Co-Chairs in 2016 MIAMI, Feb. 2, 2016 — Digital Content Next (DCN) today announced additions to its 2016 Board of Directors and Executive…
Crowdfunded journalism growing, but still a drop in the bucket
Crowdfunded journalism continued its growth trend in 2015, but it remains a small slice of the bigger picture, according to a report released last week by the Pew Research Center. The report…
There’s more than one way to succeed at digital
Back in the 1990s in the early days of the World Wide Web, media companies created websites, sensing that distribution was changing, even if they didn’t completely understand it. At the time that meant creating content for print or broadcast and then after some period of time dumping it onto the website. Today, those delivery silos are gone and editorial and product work side by side in a symbiotic relationship, moving the content wherever it needs to be in whatever format makes most sense.
DCN’s recommended reading: week of January 28, 2016
Our recommended reads from around the web: Ad Age: Google’s Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns (6 min read) Yahoo! Finance: Apple plans to offer…
Online ad fraud continues to plague industry
Non-human traffic continues to drive digital ad fraud at a significant cost to marketers. While overall fraud levels are unchanged from a year ago, digital advertising spend globally is estimated to grow by 15% increasing the advertiser loss to $7.2 billion in 2016 from $6.3 billion last year, according to the Association of National Advertisers (ANA) in their newly released report with White Ops, a cyber security firm.
Q&A: Gilles Raymond, News Republic Founder and CEO
Mobile Analyst Peggy Anne Salz catches up with Gilles Raymond, News Republic Founder and CEO, to map the developments since 2008, when his company sparked a global news revolution by giving the power of information back to the people — completely ad-supported and enabled by mobile technology.
Advertisers direct ad spending towards higher-quality inventory with better targeting
Industry leading stakeholders have set out to eradicate suspect impressions on a global level throughout the past year, and premium publishers and advertisers have begun to feel the impact of this industry shift to quality. Our Q4 2015 Quarterly Mobile Index (QMI) report, released today, shows that advertisers are directing ad spending towards higher-quality inventory with better targeting. As a result, premium publishers are garnering higher prices for their inventory and attracting more mobile ad spending.
What Taylor Swift taught this non-millennial about engagement
I am not a millennial. But, I can’t escape them as a marketer. The lion’s share of my co-workers are millennials, and every brand I touch wants to figure out…