Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

Local publishers meet consumer expectations
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Perspectives

Time for marketers to up their emoji game
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Research

Facebook dominates magazine brands’ social media engagement, but Instagram is gaining fast
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Publishers increase mobile investment
August 10, 2016 ad blockers, content distribution, digital advertising, diversification, mobile, programmatic
Research

Streaming dominates video content piracy
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Research

Marketers increasingly favor viewability and third-party verification
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Research

Mobile conversions climb, but cross-device is still a hike
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Research

Hispanic digital divide narrows
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Research

Data powers digital media
July 26, 2016 big data
Research

Do the UK’s public service broadcasters effectively serve the people?
July 20, 2016 streaming, television, video
Research

CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
July 14, 2016 ad fraud, bots, brand halo, brand lift, digital advertising, viewability
Research

Consumers crave news, but what satisfies their appetite?
July 13, 2016 mobile, news consumption, social distribution