Research / Insights on current and emerging industry topics

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Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN subscriptions

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Digital media subscription market holds steady despite higher costs

October 30, 2025 | By Rande Price, Research VP – DCN

Research

Marketers increasingly favor viewability and third-party verification
August 2, 2016 digital advertising, targeting, viewability
Research

Mobile conversions climb, but cross-device is still a hike
July 29, 2016 mobile advertising
Research

Hispanic digital divide narrows
July 27, 2016 demographics, digital divide
Research

Data powers digital media
July 26, 2016 big data
Research

Do the UK’s public service broadcasters effectively serve the people?
July 20, 2016 streaming, television, video
Research

CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
July 14, 2016 ad fraud, bots, brand halo, brand lift, digital advertising, viewability
Research

Consumers crave news, but what satisfies their appetite?
July 13, 2016 mobile, news consumption, social distribution
Research

Video is a big ad opportunity, but it is not without challenges
July 12, 2016 Ad Blocking, digital advertising, video advertising
Perspectives

What makes ads great? An emotional connection.
July 11, 2016 Ad Blocking, digital advertising, quality
Research

Positive viewing experience and ad-recall correlate to screen size
July 6, 2016 digital advertising
Research

Half of all viewers subscribe to SVOD
June 29, 2016 SVOD, VOD
Perspectives

Content marketers still struggling, opportunities for publishers abound
June 24, 2016 content marketing, native advertising