Research / Insights on current and emerging industry topics

Higher prices lift spending as subscription habits shift

DCN’s latest subscription research finds that rising prices are pushing household spending higher, even as consumers adjust their mix of streaming, news, and digital services.

October 12, 2026 | By Rande Price, Research VP – DCN subscriptions

Spending climbs but consumers shift subscriptions toward value

August 10, 2026 | By Rande Price, Research VP – DCN

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

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U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
July 21, 2015 digital advertising, IAB, programmatic, research
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Solving Digital Video Advertising’s Premium Dilemma
July 15, 2015 digital video, digital video spend, Forrester, Teads
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TV is Now the 2nd Screen for Kids
July 14, 2015 audiences, digital video, millennials, mobile
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Magazine Apps Keep Publishers Profitable and Users Engaged
July 8, 2015
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Native Ads Increase in Popularity and Price
July 6, 2015 native advertising
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More Professional and Snackable Digital Content
July 2, 2015 short form, video
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Google Search Found to Censor Results
July 1, 2015 search
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Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 Ad Spending
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Marketing Success is Dependent on Getting Digital Right
June 29, 2015 big data, marketing spend, mobile marketing
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High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 personalization, push notificiations, SMS
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Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 audiences, content consumption
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Users Value Their Time… and Your Content
June 19, 2015