Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

More Professional and Snackable Digital Content
July 2, 2015 short form, video
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Google Search Found to Censor Results
July 1, 2015 search
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Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 Ad Spending
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Marketing Success is Dependent on Getting Digital Right
June 29, 2015 big data, marketing spend, mobile marketing
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High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 personalization, push notificiations, SMS
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Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 audiences, content consumption
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Users Value Their Time… and Your Content
June 19, 2015
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Reuters’ Digital News Report Finds Social, Mobile on the Rise but Video Flat
June 17, 2015 digital advertising, mobile, news consumption, social media, video
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MMA Releases Guidance Report on Location Audience Targeting
June 15, 2015 location-based, marketing, MMA, mobile, targeting
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IAB Survey Finds Mobile Consumers Worldwide are Watching Long Form Video
June 9, 2015 digital video, mobile
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Marketers Shift TV Budgets to Programmatic Video
June 5, 2015
Research

DCN Members React to the API’s Innovation Report
June 1, 2015