ZenithOptimedia projects an average of 15% annual growth between 2014 and 2017 for Internet advertising, while TV is expected to have a 2% growth rate over the same period with a loss in market share.
“With growing digital video consumption, video ad spending is also up across all devices, with mobile devices seeing especially large growth largely due to millennials” the agency commented.
Digital media is a broad landscape that extends far beyond your traditional TV players pushing their content across devices. Today we see digital partners (e.g. AOL, Yahoo!) and premium content producers develop engaging and professional content to capture video consumers in short-form and snackable formats.
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