Research / Insights on current and emerging industry topics
Archive
Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
-
Research
Survey reveals how marketing pros make data-based decisions
November 22, 2016 -
Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 -
Research
Interstitial ads shown to alienate, not engage
November 15, 2016 -
Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 -
Perspectives
Six things we now know about native advertising
November 2, 2016 -
Research
The growing economy of web scraping
November 2, 2016 -
Research
-
Research
Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 -
Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 -
Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 -
Research
Making metrics meaningful: Benchmarking engaged time
October 3, 2016 -
Research
Media companies’ Facebook relationship status: It’s complicated
September 30, 2016