The Resource Center / Ad Blocking
Important Links
Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau have joined together to form The Coalition for Better Ads. View
News and Background
DCN Resources
Ad blocking: No, we haven’t won View
Ad blocking remains a threat to digital media View
Why Google’s crackdown on mobile pop-ups might be a good thing View
Getting the whole story on ad blocking View
Advertising Week Europe: The Death of the Wild West: Putting the Consumer First in the Ad Block Debate (video) View
DCN hosts fireside chat with FTC Commissioner Brill on lessons learned from Ad Blocking (video) View
DCN hosts high-level discussion on lessons learned from Ad Blocking View
Industry Resources
September 15, 2016 - Who is Responsible for Online Advertising in 2016? View
September 11, 2016 - Breaking News 2: When good ads go bad View
February 2016: WAN-IFRA Ad Blocking Action Day - A one-day Europe-focused event organized by the World Association of Newspapers and News Publishers; slide decks are provided (registration required) from WAN-IFRA, Aftonbladet, Axel Springer, PageFair, and Frankfurter Allgemeine [PDF] View
Vendors
2017 Adblock Report View
Ad Block is a content filtering and ad blocking browser extension. View
Ad Block Plus is a browser extension that removes ads, disables tracking and block domains known to spread malware. View
Brave is a browser that blocks online ads and tracking and replaces with its own "clean" ads. Founded by the co-founder of the Mozilla Browser, Brendan Eich. View