The Resource Center / Ad Blocking
Industry Resources
September 15, 2016 - Who is Responsible for Online Advertising in 2016? View
September 11, 2016 - Breaking News 2: When good ads go bad View
February 2016: WAN-IFRA Ad Blocking Action Day - A one-day Europe-focused event organized by the World Association of Newspapers and News Publishers; slide decks are provided (registration required) from WAN-IFRA, Aftonbladet, Axel Springer, PageFair, and Frankfurter Allgemeine [PDF] View
Pagefair: Adblocking Goes Mobile report [PDF] View
Jan 15, 2016: IAB: Ad blocking & the L.E.A.N. principles View
Adobe and PageFair collaborated on The 2015 Ad Blocking Report, which takes a comprehensive look at ad blocking trends down to a local level, and explores the cost to publishers. View
WAN-IFRA hosts significant resources particularly from Europe where ad blocking has had higher penetration. View
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. View
The IAB Tech Lab is fighting back against ad blocking with, among other things, the L.E.A.N. Ads Program. View
Oct 5, 2015 - Ad blocking presentation at World Publishing Expo 2015 View
Sept 2014 - Ad Blocking: Consumer Views and Usage View