The Resource Center / Ad Blocking
News and Background
February 16, 2017 - EMarketer Cuts Ad-Blocking Estimate, But Publishers Can't Rest Easy View
February 10, 2017 - IAB Ireland Takes Issue with Pagefair Ad Blocking Figures View
January 31, 2017 - Ad blocker usage is up 30% — and a popular method publishers use to thwart it isn't working View
December 2, 2016 - Is ad blocking becoming the new norm? View
November 10, 2016 - World War Media: Adblocking is a distraction View
September 20, 2016 - Millennials Experience High Levels Of Ad Blocking, Piracy View
September 20, 2016 - Big brands unite to tackle ad blocking View
September 19, 2016 - Existing Metrics May Perpetuate Ad Blocking View
September 14, 2016 - AppNexus, Google Sever Ties with Adblock Plus Ad Platform View
September 13, 2016 - Adblock Plus Now Sells Ads View
September 13, 2016 - Solving for viewability might be a reason people are ad blocking View
September 8, 2016 - Mobile ad blocking is a clear and present threat View
September 2, 2016 - The EU has squashed network level ad blocking View
August 24, 2016 - Bloomberg's Anti-Ad-Blocking Experiment Still Running Into Technical Problems View
August 15, 2016 - Facebook Can’t Win Against Ad Blockers, and Here’s the Proof View
August 11, 2016 - Facebook rolls out code to nullify Adblock Plus’ workaround again View
August 9, 2016 - Facebook Blocks Ad Blockers, but It Strives to Make Ads More Relevant View
May 23, 2016 - NiemanLab: Here are seven possible ways for publishers to deal with adblockers View
April 20, 2016 - AdExchanger: A Publisher’s Guide To Counter-Ad Blocking Technology View
April 20, 2016 - eMarketer: Ad Blocking Moves into the Mainstream in the UK View
March 22, 2016 - eMarketer: Age, Gender Are Factors in Ad Blocking View
March 3, 2016 - eMarketer: Ad Blocking is a Growing Problem, Particularly for Publishers View
Jan 15, 2016 - The Guardian: Beyond ad blocking, some thoughts from The Guardian View
Jan 15, 2016 - The Washington Post: The publisher's response to ad blocking View
Jan 15, 2016 - The Huffington Post: The global view View
Jan 15, 2016 - Slate: The cost of ad blocking View
January 7, 2016 - Q&A: Tech Exec Says Publishers Need to Address Ad Blocking ‘Holistically’ View
January 7, 2016 - Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads View
January 6, 2016 - Ad Blocking: An opportunity to correct an imbalance View
January 6, 2016 - How Publishers And Ad-Tech Companies Can Stem Ad Blocking View
January 4, 2016 - What We Can Do With Ad Blocking’s Leverage View
December 5, 2015 - Content marketing, ad blocking, and other trends that rocked digital publishing in 2015 View
November 23, 2015 - Axel Springer is fighting back against ad blockers in the courtroom. View
November 21, 2015 - Yahoo is locking people out of their email if they use ad blockers View
November 6, 2015 - News Flash: Ad-Blocking Is Not Marketing’s Fault: Programmatic Ad-Buying Has Degraded the User Experience, But Marketing Can Help Fix It View
October 26, 2015 - To Fight Ad Blocking, Build Better Ads View
October 21, 2015 - Publishers Fight Back: How the Top 50 Sites Combat Ad Block View
October 1, 2015 - In the wake of Apple’s addition of ad blockers to iOS9, The New York Times look into just how much mobile data is being chewed up by loading ads. View
September/October, 2015 - The digital media industry needs to react to ad blockers…or else View
September 25, 2015 - 71 % Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck View
September 25, 2015 - Publishers Weigh Options to Combat Ad Blockers View
September 24, 2015 - A Call To Think: Advertising 2.0 View
February 1, 2015 - Google, Microsoft and Amazon pay to get around ad blocking tool View
August 26, 2015 - Doc Searls: Apple’s content blocking is chemo for the cancer of adtech View
August 20, 2015 - AdAge: One Answer to Ad Blocking Is Fewer (Yes, Fewer), Better Ads View
August 10, 2015 - BI: Ad blocking has grown 41% in the past year and it's costing publishers tens of billions of dollars View
August 3, 2015 - MondayNote: What The Ad Blocker Debate Reveals View
August 3, 2015 - MediaPost: Ad-Blocking Companies And EFF Unveil New 'Do Not Track’ Standards View