Search results for "AI"
Change is the Name of the Game in Digital Sports Media
I have to admit last Friday was a bit of a time warp for me. I attended the inaugural Digital Sports Media Summit launched by The Knight Foundation and digital upstart SportsManias. Remarkably, in my nearly 20 years in sports media, I never attended a sports conference from start to finish. But this time, I was able to sit back and take notes. I experienced a lot of déjà vu in the themes, and left with a few important takeaways. Most of all, I was reminded why sports is the ultimate playground for digital media: It constantly brings with it the opportunity to take on risks and to innovate without many of the barriers in other categories.
DCN’s Recommended Reading: Week of August 27, 2015
Our recommended reads from around the web: NYT: The Virginia Shooter Wanted Fame. Let’s Not Give It to Him. (8 min read) Doc Searls: Apple’s content blocking is chemo for the cancer…
Mobile Technology Bridges the Digital Divide
Millennials, the first digitally connected generation, display more similarities in technology use than differences among two of the largest ethnic groups in the United States. It appears growing up digitally connected with total access has preempted the technological divide. To understand this further, the American Press Institute and the Associated Press-NORC Center for Public Affairs Research conducted the Media Insight Project for the second time among digital Americans ages 18-34.
The State of Tags in Digital Media
Based upon its work with nearly 400 digital media organizations, the Parse.ly team examined how different companies use, or don’t use, tags and published an Authority Report on The State of Tags in Digital Media. According to the report, there’s been a significant amount of discussion about the possibility of expanding the usefulness of tags beyond topic identification to a classification system of anything including identifying sponsored content, sentiment, tone, and length. Interestingly, Parse.ly found that tags have no bearing on audience size.
Edmunds.com: Content Company or Tech Platform?
It is unlikely that most consumers today, steeped in the facility of web-based research, realize that Edmunds.com, Inc. debuted as a paperback newsstand publication in the 1960s. Even then, the company was focused on consolidating automotive specifications to help car shoppers make buying decisions. Thirty years later—after early forays into CD-ROM publishing—the company launched its website, Edmunds.com, embracing the promise of the web to deliver timely content.
Facebook Pushes into Video as Creators Cry Foul
Social domination is not nearly enough for Facebook so it decided to take on YouTube with omnipresent auto-play videos in News Feeds. But a funny thing happened on the way to world video domination… While Facebook says it is hitting 4 billion video views per day and gaining on YouTube, there’s been a backlash from video creators on YouTube who believe Facebook is cooking the books. And all this is happening while Facebook is expanding video options for publishers with a slew of advertising updates.
DCN’s Recommended Reading: Week of August 20, 2015
Our recommended reads from around the web: The New Yorker: Facebook Should Pay All of Us (4 min read) Doc Searls: Separating advertising’s wheat and chaff (13 min read) WSJ:…
Where’s the signal? (And why it matters to digital advertisers)
Philosopher Thomas Wells, in an essay for the Australian Broadcasting Corporation, argues that advertising is a market failure. For the web, though, there is still time to turn advertising into a net positive, if we fix a few things. The main reason advertising exists is to help deal with information asymmetry. Nobel Prize-winning economist George Akerlof pointed out that, in a market where low-quality and high-quality sellers compete, and sellers know their products better than buyers do, high-quality sellers have trouble staying in business.
New Runner’s World Utility App Shows-Off Rodale’s Invigorated Innovation Strategy
Who knows runners better than Runner’s World? In publication since the 60s, the magazine boasts 18 global editions and reaches millions of people worldwide—from beginners to hardcore marathoners. The brand, like many others in the Rodale stable, takes great pride in the sense of community it builds around interests, which in turn feeds its understanding of the content its readers crave. With the debut of Rodale’s first utility app, Runner’s World GO, the company is also betting it knows what its readers need.
Ad Tech: Is opting-out the only way to change things?
Joanna O’Connell had an interesting reaction to news that a few young publishers have decided to spurn ad tech. Without a doubt, the ad tech space is full of promise…
DCN’s Recommended Reading: Week of August 13, 2015
What the DCN team has been reading this week: Medium: Theft, Lies, and Facebook Video (7 min read) AdExchanger: What The Past Says About The Future Of Ad Tech (5…
Ad Blocking Predicted to Cost Ad Industry $21.8 billion in 2015
Use of ad blocking software is gaining rapid adoption with 198 million monthly active users worldwide reports The Cost of Ad Blocking published by PageFair and Adobe. Global usage of ad blocking software increased 41% from 2Q14 to 2Q15. In the U.S. alone, ad blocking usage expanded to 48 million monthly unique users, a growth of 48%, presenting approximately 16% of the U.S. online population.