Search results for "AI"
Recklessness, a reckoning, and the road forward
We want to believe in societal norms that govern the free flow of trustworthy information. There are standards that should apply across platforms, publishers, and consumer domains. There is an assumed integrity that applies not only to the words we write, but the videos we produce, and how they are spread throughout the web. Unfortunately, not everyone has been following the rules of the road. This recklessness has led to a reckoning. Now, we must forge a new path forward.
Marketers are ready to up their personalization game – and publishers can help
Whether it’s due to stodgy internal processes, bad data, or a dearth of appropriate technology, large organizations haven’t yet been able to make personalized advertising tactics a part of their marketing operations. The good news is that publishers can pursue three tactics to help accelerate the movement.
YouTube outage drives 20% increase in traffic
Last month, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: Internet behaviors shifted immediately and fiercely. There was a huge overall traffic surge, with some of the largest increases seen on app and search traffic.
The Midterms are over: Sizing up what it means for big tech
Some are wondering whether a new Democratic majority in the House means Congress will start legislating. Let’s take a look at how the election results might impact a few high-profile tech issues.
DCN’s must reads: week of November 8, 2018
Here are some of the best media stories our team has read so far this week: Bloomberg | Facebook, Google Are Election Ad Winners Despite Meddling Outcry (4 min read)…
How do Facebook’s News Feed algorithms impact non-profit publishers?
Earlier this year, Facebook announced that their News Feed would prioritize posts from friends and family over news content. While some news publishers faced modest declines, others reported significant ones. The Shorenstein Center on Media Studies explores the impact on non-profit news brands in its new research.
How one publisher won the brand safety battle
A volatile news cycle means it’s increasingly hard for marketers to find “safe” inventory to carry their ads. For publishers who traffic in newsworthy, attention-grabbing, informative content this presents a challenge and an opportunity.
The Google monopoly that no one Is talking about
Most publishers are well aware of the control that Google has wielded over the digital advertising industry since their acquisition of the now-rebranded DoubleClick back in 2008. The damages caused by Google’s anticompetitive effects are far-reaching if difficult to quantify.
DCN’s must reads: week of November 1, 2018
Here are some of the best media stories our team has read so far this week: The Guardian | UK and Canada MPs unite to demand Mark Zuckerberg answers questions (2 min…
Why the time is right to shine a light on ‘dark social’
One of the least understood portions of the web is becoming one of the most important: dark social. And as the calendar turns from Halloween to the Day of the Dead, it’s time to shine a light into the darkest corner of the web to understand how people are sharing content via messaging services, email, texting, and other platforms that don’t show up easily on analytics programs.
Are mobile news aggregators on the rise as referral traffic sources?
Top referrers to articles in the Parse.ly network often include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, and Drudge Report. But recently, we’ve noticed a couple of new referrers in the mix that are pretty interesting and speak to the power of mobile.
The next frontier in digital ad fraud: local markets
Digital ad fraud can affect anyone who buys and sells digital advertising. With local markets becoming a target, the ad fraud crisis might seem to be spiraling out of control. But there is hope. The war on ad fraud is winnable. National and local marketers have the power to steer their budgets toward legitimate websites with human audiences.