Search results for "AI"
Mozilla’s path to enhanced tracking protection
As a leader of Firefox’s product management team, I am often asked how Mozilla decides on which privacy features we will build and launch in Firefox. Since transparency is fundamental to our way of doing business, I’d like to tell you about some key aspects of our process, using our recent Enhanced Tracking Protection functionality as an example.
DCN’s must reads: week of October 25, 2018
Our picks of the must-read stories from around the web: Digiday | Upping dispute over political ads rules, The Financial Times pulls Facebook ads from the UK (3 min read) The Washington…
Moving readers from free to fee: An inside look at successful premium publishing strategies
In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains a tough sell. Yet many publishers today are tackling this problem with a variety of successful tactics designed to convert freeloaders into subscribers.
How publishers align business models with strategies for social media distribution
Publishers use social distribution to keep up with consumers’ news consumption habits. And despite the annoyance and uncertainty of platform policy changes, publishers continue to align their business strategies and social practices.
5 big takeaways from the NewFronts West
At the inaugural New Fronts West, gone was the talk of making big ad deals that characterizes The Upfronts. In its place was talk about new platforms, new formats and new ways to reach younger audiences with influencers, podcasts and – of course – online video.
DCN’s recommended reading: week of October 18, 2018
Our picks of the must-read stories from around the web: The Wall Street Journal | Advertisers Allege Facebook Failed to Disclose Key Metric Error for More Than a Year (4…
The Facebook effect: What real-time marketing means for online publishers in the digital age
Consumer expectations have evolved. Immediacy isn’t a nice to have. It is a must-have. The future of online publishing is all about understanding what readers want in the moment and being prepared to deliver.
Instagram vs. YouTube: Who will win the digital ad war?
With YouTube in its most vulnerable state, and given its ongoing brand safety concerns, is it IGTV’s time to steal advertisers away? A panel of digital advertising experts weighs in.
Why The Financial Times is going all-in on tech coverage
The Financial Times has announced plans to expand its tech coverage, acknowledging the growing influence of technology across all sectors. The move is part of a broader trend in recent years in which media outlets including The Wall Street Journal, CNBC, and CNN have dedicated increasing resources to this area.
DCN’s must reads: week of October 11, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | Soldiers in Facebook’s War on Fake News Are Feeling…
Strategies to drive audience recirculation on your news site
Newsrooms must think about the content journey and the strategies needed to keep readers moving throughout their sites. The goal is strong recirculation, a measure that shows how much of an audience goes from one piece of content to another on the site.