Search results for "AI"
If attention is the currency for advertising, what does it take to get more?
In today’s crowded advertising landscape, consumer attention is a much sought-after currency. The question is: Do consumers respond better to quantity or quality of advertising?
The FBI, subpoenas, and digital advertising: Rebates and transparency under investigation
The FBI has issued subpoenas Havas for issues related to rebates and transparency. Needless to say, these kind of investigations create buzz that’s bad for the digital advertising business. The rebate and transparency issue was outed years ago, and there’s been sort of a slow burn since to address these problems.
DCN Subscription Innovation 2019
Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now,…
DCN’s must reads: week of October 4, 2018
Here are some of the best media stories our team has read so far this week: The Washington Post | Mainstream advertising is still showing up on polarizing and misleading…
In search of a Goldilocks solution to online privacy
The time has come for privacy regulation (and even tech companies seem to be accepting this inevitability.) But it is no small challenge to make everyone happy with new regulation, with tech companies chafing at California’s strict new privacy laws and the European Union’s GDPR. So, how do we get to the “Goldilocks” policy — one that’s not too loose to protect consumers and not too strict for advertising and commerce?
How to build a malware-blocking defensive line-up
Malware blocking technologies can go a long way in preventing bad ads from impacting your business’ bottom line, but they’re not a one-stop solution. Much like a quarterback relies on the assistance of his teammates, blockers work better when paired with other smart technologies and tighter security policies.
Demand for media quality is a challenge and an opportunity
It’s hard to deny that the landscape for digital publishers is a challenging one. Pools of advertising revenue are shrinking and competition is at an all-time high. This is an environment where every penny counts, and where it’s essential that premium publishers maximize the value of their inventory.
Understanding the impact, and objectives, of Google’s news patronage
New research from The European Journalism Observatory examines the impact the Google News Initiative is having on journalism. The research sheds light on who Google gives money to, what kind of projects are funded by the Internet giant, and what’s in it for Google.
How publishers are navigating the perilous path to diversification
Many quality publishers are navigating the ‘valley of death’ on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s not a journey that they’ll all survive. But publishers are being driven by the realization that solely ad-funded models won’t work in the age of platform intermediaries and tech giants, which control both content distribution and advertising revenue. However, for publications with a loyal, engaged audience, the journey is worth the risk.
DCN’s must reads: week of September 27, 2018
Our picks of the must-read stories from around the web: Salon | Tech billionaires keep buying publications. Here’s what that means for the future of journalism (5 min read) The…
When people can’t read news on Facebook, they find it anyhow
What would the web look like without Facebook? Chartbeat had a glimpse into that on Aug. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What did people do? According to Chartbeat data, they went directly to publishers’ mobile apps and sites. And this is good news for publishers.
Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands
Through its “passion groups” strategy, USA TODAY is organizing and leveraging its portfolio of content brands and experiences to deliver video content that moves and motivates audiences at scale. Learn more in this Q&A with Kate Gutman, head of content ventures at USA TODAY NETWORK.