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DCN Subscription Innovation 2019

September 19

Hearst Tower, NYC

Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now, in mid-2018, subscriptions have officially reached “hot topic” status. Whatever the reasons, it’s clear that publishers have moved beyond relying solely on ad revenue and are focused on building a more diversified revenue approach that includes subscriptions and memberships.  But no one said change is easy.

The list of challenges is long and is best addressed with a deep understanding of your audience and of how to leverage your brand to build a direct relationship with them. We’ll cover organizational challenges, innovative approaches, how email is a subscription workhorse, and how to smartly align data and insights with action. The day will include representatives from member companies in both print/digital and video/OTT subscription roles who will offer insights applicable across channels.

Thanks to our Sponsors:

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To see the full agenda and speaker list click here.

  • Mike Dupree

    East Coast Media & Entertainment Solutions

    Twitter
  • Jason Fox

    VP & Chief Digital Officer

    Consumer Reports
  • Neil Katz

    Global Head of Content and Engagement

    The Weather Company
  • Maria Keller

    Sr. Director, Brand and Digital Marketing

    Consumer Reports
  • Rande Price

    Director, Research

    Digital Content Next
  • John Saroff

    CEO

    Chartbeat
  • Steve Seidmon

    President

    Seidmon Associates
  • Amy Weisenbach

    VP, Marketing and Media Strategy

    The New York Times