Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now, in mid-2018, subscriptions have officially reached “hot topic” status. Whatever the reasons, it’s clear that publishers have moved beyond relying solely on ad revenue and are focused on building a more diversified revenue approach that includes subscriptions and memberships. But no one said change is easy.
The list of challenges is long and is best addressed with a deep understanding of your audience and of how to leverage your brand to build a direct relationship with them. We’ll cover organizational challenges, innovative approaches, how email is a subscription workhorse, and how to smartly align data and insights with action. The day will include representatives from member companies in both print/digital and video/OTT subscription roles who will offer insights applicable across channels.
To see last year’s full agenda and speaker list click here.
To see last year’s presentations click here.