Search results for "AI"
DCN’s must reads: week of December 06, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | Facebook Gave Some Companies Special Access to Users’ Data,…
With ad dominance comes great responsibility for Amazon
Move over duopoly because the time has come to furrow your brow about the “triopoly.” Many marketers and publishers have grown tired of the dominance of Google and Facebook in the digital advertising space. Now they can add Amazon to the list of dominant tech rivals.
Navigating the social media advertising paradox
Marketers and media executives discuss the social media advertising paradox ad nauseum in meetings, forums, and conference panels. Still, a whole lot of advertising dollars are being invested on Facebook regardless of its lack of transparency, data sharing, and stories of the company’s mismanagement and mishandling of data. In fact, Facebook’s Q3 2018 earnings cited a 33% year-over-year increase in advertising revenue while user growth remains stagnant in its larger markets.
Native advertising: Is there still room to grow?
Native was once one of the hottest trends in online ads. However, the total number of advertisers has stagnated. Only about 11% of online advertisers use native formats these days. And brands that buy native ads only run them across 10% of the sites where they advertise. What caused this shift? And is there still room for growth?
The cookie conundrum: Complexity for publishers in the age of ecommerce and cybercrime rings
Media publishers are at a historical juncture as they face pressures from all sides. These pressures include competing content providers; readers with changing habits, expectations, and preferences; and a growing number of data privacy regulations that are forcing businesses to change how they operate. Cookies can help. But they can also be part of the problem.
In 2019, these 4 shifts offer opportunities for trusted media brands
The teams at trusted media brands wake up every day and create content people love, products that serve them well, and safe and valuable advertising environments—all while maintaining the high level of ethics and professional standards that benefit viewers, readers, listeners, and a healthy marketplace. As we turn toward 2019, it is a good time to reflect on top-of-mind trends. Here are four important shifts happening in digital media right now—all of which play into the strengths of trusted media brands.
DCN’s must reads: week of November 29, 2018
Here are some of the best media stories our team has read so far this week: Buzzfeed | 8 People Are Facing Charges As A Result Of The FBI’s Biggest-Ever…
How to build a “habit loop” to form a lasting and lucrative reader relationship
Consumer engagement is a critical component of news publishers’ direct to consumer revenue strategies. According to the International News Media Association’s new report, Unpacking the Reader-Subscriber Lifetime Customer Journey, every publisher component—from content to membership programs and e-newsletters—must reflect a strong and unified value proposition to consumers in order to be habit-forming.
Three internet privacy acts every publisher should know
Online, the geographic borders of information and e-commerce are blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area, it’s essential to be aware of regional privacy and data collection, processing, and disclosure laws, and how each change with different countries.
Digital Content Next releases Q3 2018 DCN Quarterly Revenue Report (QRR)
The DCN Quarterly Revenue Report (QRR) delivers a quarterly pulse of the premium digital marketplace. The report includes a quarterly trend analysis of display and video revenue and sales metrics…
Media companies seek to innovate through acquisition
The media M&A market is booming. PwC’s new report, US Media and Telecommunications Insights Q3 2018, finds that deal volumes have reached a two-year high in Q3, registering a 9%…
DCN’s must reads: week of November 15, 2018
Here are some of the best media stories our team has read so far this week: The New York times | Delay, Deny and Deflect: How Facebook’s Leaders Fought Through…