Search results for "AI"
Striking the right balance: personalized and contextual advertising
As online advertising has shifted predominantly to programmatic ad-serving technology, personalized advertising has also exploded as marketers are able to leverage data at scale to reach their consumers. However, today’s publishers and advertisers need to focus on tactics beyond just personalized, audience or behavioral targeting.
DCN’s must reads: week of December 20, 2018
Our picks of the must-read stories from around the web: The Washington Post | New media hit stumbling block, scaring away some investors (7 min read) Wired | Yes, Big…
Top 7 media trends in 2019
As the year comes to a close, we always get the reflexive compulsion to look back and take stock of what happened and consider what’s to come. And this year truly brought a sea change on a number of fronts in digital publishing.
5 ways non-traditional publishers connect with audiences
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. Without a doubt, consumer engagement needs to top publisher strategies for 2019.
Advertising in quality environments is more cost effective
Comscore’s Halo Effect Research was one of the first industry studies to demonstrates that ads appearing on premium content sites deliver significantly higher branding effectiveness than the same ads in…
A look under the hood at USA TODAY NETWORK’s approach to augmented reality
Ray Soto, Director of Emerging Technology for USA TODAY NETWORK discusses the company’s AR projects and delves into strategy, storytelling, and staffing.
2019 will be tough on ad fraud—and that’s great news for publishers
As the year winds down and we look ahead to 2019, it’s time to take stock of what changed in 2018, and what it means for the year to come. The digital landscape will become tougher in 2019 and the digital content industry will be no exception.
Research reveals that ad tech is reducing reader trust
Advertising is a fundamental part of news publishers’ revenue model. Within the digital advertising marketplace, programmatic and advertising technology are a large part of the ecosystem. A new research report, Guide to Advertising Technology, from the Tow Center for Digital Journalism, looks into programmatic advertising and the influence of ad tech on the practice, distribution, and perception of journalism.
Why publishers see a future in a DTC/advertising hybrid model
After a brief hibernation, the era of direct-to-consumer revenue (DTC) is back and booming. It’s a far cry from the distant days of 2016 —when nearly every news publisher was rushing headlong into distributed publishing on social channels, relying primarily on the reach of the platforms and their ad networks to deliver significant revenue.
DCN’s must reads: week of December 13, 2018
Here are some of the best media stories our team has read so far this week: Bloomberg | The Top Takeaways From Sundar Pichai’s Testimony (8 min view) The Ringer…
How OTT will be sold in 2019 and beyond
OTT content is now viewed more on TV screens than smartphones. From an advertising perspective, that means larger and more valuable video. Large format digital video has always translated to higher ad value. However, the biggest determining factor of worth is determined by how its sold: direct or programmatic.
3 data-based opportunities publishers should be tracking in 2019
Publishers and marketers are increasingly investing in data collection. Some are becoming incredibly sophisticated with their data use but there is still a reservoir of untapped opportunities and many obstacles to overcome. So, how will the data scene change for publishers and marketers in 2019?