Search results for "AI"
DCN’s must reads: week of January 24, 2019
Here are some of the best media stories our team has read so far this week: Variety | Can Hollywood’s Biggest Media Companies Avoid Getting Crushed by Debt? (15 min…
Fines are fine. But they’re not enough to shake the duopoly’s dominance
Armed with consent decrees, new laws, and new hooks in old laws, regulators around the world appear to be fed up with Google and Facebook—with good reason. The Google Facebook duopoly continues to maintain an unhealthy dominance of the digital marketplace. But will massive fines make a difference?
2019 brings renewed consumer engagement with trust of the media climbing sharply
Consumer trust is a vital and a key differentiator for publishers in a competitive environment. Fostering trust, prioritizing consumer rights and offering transparency of data practices is more important than ever before for premium publishers.
The threat to CPGs creates advertising opportunities for publishers
Consumer packaged goods (CPG) companys’ brand and product mix are massive. But the competitive threats from e-commerce and direct-to-consumer brands are significant and growing. Competition has taken a toll and CPG sales have declined. As a result, marketers are spending billions on advertising to safeguard their market share and stay top-of-mind among consumers.
How publishers can win the voice war between Amazon and Google
Voice-enabled devices are multiplying like rabbits. So what should publishers do? Experiments so far have been mixed, but that doesn’t mean giving up is an option. Instead, publishers need to fight to get better deals for content. They also need consider new types of business models to maximize this opportunity.
Improving viewability creates new opportunities for premium publishers
The calendar has flipped to a new year. Strategies are being put into action. Digital advertising forecasts have been delivered by prognosticators. And advertisers are jumping up-and-down and complaining about fraud, brand safety, transparency, and viewability.
Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. So they seek to offset losses by broadening their revenue diversification through subscriptions and new product offerings.
A new hybrid revenue model for OTT
As advertising is coupled with subscription to sustain the business of content, it will become increasingly important to identify and maximize the consumer tolerable revenue threshold (CTRT). This requires entirely new ways of thinking and advertising.
DCN’s must reads: week of January 10, 2019
Here are some of the best media stories our team has read so far this week: The Ad Contrarian | Why Online Ads Haven’t Built Brands (7 min read) Adweek…
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their wallets to bolster media outlets they have previously accessed free of charge. But with ever more subscription-based offerings, do publishers need to worry about subscription fatigue?
Consumer electronics sector approaches $400 billion in annual revenues
The Consumer Electronic Show, Consumer Technology Alliance’s yearly showcase of the newest innovation in artificial intelligence, augmented and virtual reality, smart homes, smart gadgets and other futuristic devices, kicked off with confidence in the sector. According to the CTA’s new report, the U.S. consumer technology industry is expected to reach $398 billion in retail revenues this year.
The most engaging stories of 2018
In terms of the most engaging content, 2018 saw familiar political and social themes rise to the top. But it was the deeply investigated and deeply personal stories of human struggle from publications like CNN, The New York Times, New York Magazine, and Rolling Stone that once again topped the list of the year’s most engaging stories.