Search results for "AI"
Rappler CEO arrested just weeks after outlining Philippine media attacks at DCN Next: Summit [video + transcript]
On January 29th, at the 2019 DCN Next: Summit, Rappler CEO Maria Ressa outlined the role social media and concerted, well-orchestrated disinformation campaigns played in perpetuating false information and media distrust in the Philippines, as well as attacks aimed at Rappler. She then went on to have a wide-ranging discussion with Kara Swisher, co-founder of Recode, in which they examined the various pressures on media credibility (and safety) worldwide Less than two weeks later, Ressa was arrested on charges of cyber libel. In light of Ressa’s arrest, and to reinforce our support of a free press everywhere, DCN is pleased to share the Ressa and Swishe’s conversation (video and full transcript).
DCN’s must reads: week of February 14, 2019
The New York Times | Maria Ressa, Philippine Journalist Critical of Rodrigo Duterte, Is Arrested (4 min read) Ad Age | Publishers cry foul at Apple’s terms in new sub…
CPM is old news: The business case for selling content differently
The crowded, often disingenuous digital advertising landscape has brought the industry to something of a crossroads. Quality engagement is both publishers’ most valuable and scarcest commodity. It’s also more expensive to achieve than ever before. So how do publishers give advertisers more of what they want without spending themselves into the red to deliver it?
A conversation about media engineering with Bloomberg’s Pooja Malpani
We spoke with Pooja Malpani, Bloomberg’s head of engineering. She leads the team responsible for consumer web media, and marketing engineering, which includes supporting Bloomberg.com, consumer mobile applications, and the systems that deliver marketing-moving news, data, audio and video to consumers and syndication partners.
How consumer privacy regulation creates opportunities for publishers
“Audience-based buying” brought marketers closer to their long-held notion of advertising utopia: reaching the right person, with the right message, at the right time, in the right context. It also, theoretically, went a long way to minimize wasted ad spend and enabled significant performance gains. The ad dollars flowed. But this shift took its toll on the sell-side.
DCN’s must reads: week of February 7, 2019
Here are some of the best media stories our team has read so far this week: The Financial Times | News groups search for a business model beyond advertising (4…
Why everyone’s getting into streaming and how they plan to compete for eyeballs
Anybody and everybody in the media business seems to be getting in on the OTT act. The idea is to take their product direct to the consumer via an AVOD or SVOD (subscription-supported video on demand) model. And that’s creating an increasingly-crowded field of competitors.
DCN Direct Audience Revenue Case Studies Report
DCN recently released insights from the DCN Direct Audience Revenue Case Studies Report conducted in partnership with The Lenfest Institute. This media strategy research, exclusively for DCN members, offers actual…
Analyzing consumers’ appetite for video services
Americans are spending more time than ever viewing content, be it paid or free, from linear TV to streaming video devices. According to the new TIVO Video Report, the average household now uses 2.75 services, a 26% increase in service usage compared to the same time last year.
Would you outsource data strategy and execution?
Most of us would agree that using audience data to enhance campaigns is more impactful than un-targeted campaigns. While third-party data exchanges have been widely available for more than a decade, second-party data marketplaces have sprung up more recently. As a result, the need for increased data quality and questions of sourcing and transparency have also proliferated.
Digital Content Next Looks Forward, Welcomes New Executive Committee Members
Trade association advancing the future of trusted content focuses on trusted relationships between consumers, publishers and marketers NEW YORK, NY – (February 4, 2019) – Digital Content Next (DCN), the only trade association…
Regulation, revenue diversification, and values top of mind at the 2019 DCN Next: Summit
In 2019, top media challenges include consolidation, regulation, and “fighting the pervasive mentality that all content needs to be free and the ever-spawning attacks on the independent press, even from the U.S. administration,” according to Jason Kint, CEO of Digital Content Next (DCN).