Search results for "AI"
A Chinese news app is quietly referring millions of pageviews—here’s how global publishers can take advantage
Traffic to content can come from unexpected places. Case in point: Chartbeat’s data science team recently found that TopBuzz — a China-based news aggregation app — was responsible for a multi-million spike in pageviews among our publishers late last year.
DCN’s must reads: week of March 7, 2019
Here are some of the best media stories our team has read so far this week: MIT Technology Review | Zuckerberg’s new privacy essay shows why Facebook needs to be…
What advertisers think of YouTube’s brand safety problems
It’s safe to say that brand safety has been one of the most pressing issues in marketing over the last two years. Advertisers have been made all too aware of the perils of digital media and what can happen if an ad runs alongside harmful content. Advertisers have pulled their ads in the wake of YouTube controversies, yet they keep going back. Are they actually concerned about brand safety or just about consumer backlash?
Password mooching costs streaming services millions in monthly revenue
Subscription mooching is a common practice in today’s streaming ecosystem where people borrow subscribers’ logins to access services like Netflix and Hulu rather than paying for them. To understand the magnitude of password sharing, the website, Cordcutting.com conducted a survey to examine who is really paying for streaming subscription services and what’s at stake for streaming services.
How integrating analytical and editorial teams drives subscriptions
As the digital media market continues to feel pressure from the duopoly, publishers are putting more effort into direct relationships with their audiences and leveraging actionable intelligence from data. Today, this means much more than ad targeting. Data allows publishers to better serve their readers and, as a result, better profit from true engagement.
Malware and redirects: Publishers need to protect customers now more than ever
As the programmatic revolution reaches its potential, bad actors continue to find innovative ways to exploit the system. The technological advances to increase advertising efficiency are the same ones targeted by bad actors who are incentivized to move at a faster pace in order to keep their revenue streams flowing.
DCN’s must reads: week of February 28, 2019
Here are some of the best media stories our team has read so far this week: Bloomberg | Facebook Grew Too Big to Care About Privacy (4 min read) Digiday…
How The New York Times’ free student subscriptions strategy will pay off
It does not come as a surprise that most digital publishers look to the New York Times for subscription strategy advice: On February 6th, The New York Times posted digital revenue of $709 million for 2018, based largely on its 3.4 million digital subscriptions. It has constantly bucked expectations when it comes to its ability to attract new subscribers. And now, the paper has set itself the goal of having 10 million subscriptions by 2025.
Understanding the role of relevance in news consumption
Today’s consumers navigate a high-choice multiplatform environment to find their news content. Understanding their news consumption habits – what’s relevant to them, and why they read what they do – is a complex process. A new report from The Reuters Institute for the Study of Journalism delves into the process by which consumers choose the news the consume.
Putting users and publishers at the center of the online value exchange
Publishers are getting a raw deal in the current online advertising ecosystem. The technology they depend on to display advertising also ensures they lose the ability to control who gets their users’ data and who gets to monetize that data. With third-party cookies, users can be tracked from high-value publishers to sites they have never chosen to trust, where they are targeted based on their behavior from those publisher sites. This strips value from publishers and fuels rampant ad fraud.
DCN’s must reads: week of February 21, 2019
Our picks of the must-read stories from around the web: Bloomberg | Nestle, Disney Pull YouTube Ads, Joining Furor Over Child Videos (2 min read) The Wall Street Journal |…
Understanding consumer motivations delivers an OTT competitive advantage
In this competitive market, it is critical for content services to maintain strong viewer relationships, which start with understanding. PwC’s latest report, “A new video world order,” consumers’ relationship with video content to develop five motivation-based consumer profiles. In addition to offering these profiles, PwC covers two areas of focus that help increase consumer engagement.