Search results for "AI"
Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing
There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business. When it comes to data analytics, the bar is constantly being raised. Leveraging data to become more AI-driven is (or should be) on every CEO’s mind.
Paywalls and events are among the many strategies publishers are taking to diversify revenue
Innovation is the key driver of sustainability and financial viability. This is why successful publishers are developing and testing new products, offerings, and revenue models. A new report, 50 Ways to Make Media Pay, offers a collection of strategies—from paywalls to advertising tools, events, and commerce.
DCN’s must reads: week of March 21, 2019
Los Angeles Times | Disney-Fox deal is complete; CEO Bob Iger’s big swing could change media industry (7 min read) NBC News | Google hit with $1.69 billion E.U. fine…
Breaking up the tech giants? How that could affect publishers
The drip, drip, drip of ideas to regulate tech companies continues. And when it comes to privacy, even the tech giants realize that regulation is coming and want to help craft those regulations. But 2020 presidential candidate Sen. Elizabeth Warren went even further, calling for the breakup of large technology companies with her Medium manifesto.
Smart speakers offer publishers new revenue opportunities
Publishers are using voice technology such as smart speakers to create new connections with their audiences, particularly younger consumers. It’s also a great way to develop new revenue opportunities. According to the new INMA report, Audio Opportunities for News Media, publishers are building audio resources to allow dynamic content or ads insertion into voice-enabled devices.
My data, my rules
Recently, Facebook CEO Mark Zuckerberg published a new company manifesto called “A Privacy-Focused Vision for Social Networking.” In it, Zuckerberg acknowledged Facebook’s poor privacy track record: “Frankly we don’t currently have a strong reputation for building privacy protective services.” Who knew he had such a gift for understatement?
People are watching OTT—but not how you think
As you pass fellow citizens on the go, you see them watching live sports, movies, binging shows, or catching the latest episode of a series. You can get your coffee to go. You can get your tapas to go. And now you can get your TV to go. So, it is easy to assume that this is the likely way that most OTT is consumed.
DCN’s must reads: week of March 14, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | British Panel Calls for Stricter Antitrust Rules on Tech…
Podcasts are booming. So, what are the revenue models?
Podcasts are exploding in popularity, which means that publishers have started to experiment with new business strategies to find a path to monetization. Analyzing recent business moves gives us an idea of what’s coming next in podcasting revenue.
Why brands are changing their tune about podcast advertising
Though it’s been around in some form for well over a decade, podcasting has limped along in its evolution and, along the way, it has sporadically entered and exited the consciousness of marketers. These days, it accounts for only a sliver of the global advertising marketplace – around 1% of total spending.
Audio audiences are on the rise
More than 50% of people have listened to a podcast. In fact, according to the 2019 Infinite Dial Study by Edison Research and Triton Digital, at least one-third of the U.S. population reports listening to a podcast in the last month, up from 26% a year ago.