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Research / Insights on current and emerging industry topics

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research VP – DCN
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DCN recently released insights from the DCN Direct Audience Revenue Case Studies Report conducted in partnership with The Lenfest Institute. This media strategy research, exclusively for DCN members, offers actual publisher lessons and case studies in building subscriptions and memberships for digital publishers.

A few key strategies include (the full report only available to DCN members* and contains additional strategies):

  • Build a digital marketing team whose primary focus is to increase digital subscribers.
  • Test price increases on tenured subscribers, balancing the risk of some increased churn with the greater revenue yield that comes with a higher subscription price.
  • Create bonus content and experiences (such as behind-the-scenes, extended interviews, etc.) that offer your readers extra value and bring them into the process and culture of your organization.
  • Measure, test, and experiment to understand what kind of content deeply engages your members — and segment your audience based on engagement levels.

DCN is uniquely positioned to provide insights into how publishers are building diversified revenue strategies. *If you are interested in learning more about this report and other DCN research, please contact Rande Price, DCN’s Director of Research.